L.L. models his first Maine Safety Hunting Coat in 1917

Leon Leonwood Bean


“To my mind, hunting and fishing is the big lure that takes us into the great open spaces and teaches us to forget the mean and petty things of life.”

At a glance

Leon Leonwood Bean was born in 1872, in Greenwood, Maine. Orphaned at the age of 12, he grew up working on the farms of various relatives and friends. After attending Kent’s Hill Commercial College, he worked as a clerk in his brother Otho’s shoe store. In 1895, Otho opened a second store in Freeport, Maine, called Bean Bros. and hired L.L. to manage it. In 1911, L.L.’s passion for the outdoors and Yankee ingenuity came together with the birth of the Maine Hunting Shoe and the L.L.Bean company.

Hiking near Wild River, on the Maine-New Hampshire border, in 1985

Leon A. Gorman


“We share our customers' belief in the value of the outdoor experience – of the physical and spiritual rewards that come from participation in outdoor activities.”

At a glance

Leon A. Gorman was born in Nashua, New Hampshire, in 1934, and was raised in Yarmouth, Maine. He graduated from Bowdoin College and spent four years in the Navy before joining L.L.Bean. He received numerous awards from various civic and philanthropic organizations, including the Presidential Award from the Portland, Maine, chapter of the NAACP. He also received L.L.Bean’s highest internal honor, the Bean’s Best award, in 2001 and Bowdoin College’s highest honor, the Bowdoin Prize Award, in 2010. He passed away in 2015 at the age of 80.

Shawn Gorman


“When I need to make sense of things I look to nature. No matter how chaotic life may get, the outdoors always helps me to reframe my priorities and give me renewed energy.”

At a glance

Shawn’s L.L.Bean career began in 1991, when he joined the company’s Marketing department as an analyst. He went on to hold a number of leadership positions in Marketing, International, E-Commerce, Partnership Marketing and Creative. His accomplishments include introducing the company to online and email marketing, integrating L.L.Bean’s brand strategies across channels and leading L.L.Bean’s cobranded credit card program – one of the most successful in the country.

Stephen Smith


“I find my time exercising and recreating outside to be my most reflective. I get myself centered. Time spent outdoors is good for the soul.”

At a glance

Steve began his career in 1992 at J. Walter Thompson. Following a decade of working in merchandising, marketing and customer relationships for companies including Resort Sports Network, Hannaford Supermarket and the Delhaize Group, Steve joined Walmart International in 2011. He held a variety of leadership roles for Walmart China, Asda (a Walmart-owned food, fashion and general merchandise business in the United Kingdom) and Yihaodian (part of Walmart Global eCommerce – a Shanghai e-commerce business).