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Northern Lights
Nov. 6, 2026 to Jan. 18, 2027
FREEPORT, ME
Welcome to Our Maine Winter Village
We’ve teamed up with Mastercard to create a picture-perfect holiday destination on our beautiful new flagship campus, where we’ll be bringing you festive activities all winter long!
The Winter Village stays open every Fri. until 8 p.m. and Sat. & Sun until 7 p.m.
Weekends of Wonder
Enjoy a new theme and a changing lineup of activities every week!
Countdown to the Holidays
Seasonal inspiration and creative motivation to get you holiday-ready.
HOLIDAY TREAT WEEKEND, Nov. 6-8
Treat yourself to a sweet holiday season.
DECK THE HALLS WEEKEND, Nov. 13-15
DIY décor to get you into the holiday spirit.
HOLIDAY TRADITIONS WEEKEND, Nov. 20-22
From our famous tree lighting to Santa’s arrival, this is where moments become memories.
The Heart of the Holidays
It’s more than a shopping trip—it’s a hands-on holiday experience.
SNACK & SHOP WEEKEND, Nov. 27-29
Go ahead, work up an appetite (we’ve got you covered).
NOSTALGIA WEEKEND, Dec. 4-6
Relive holidays past with vintage L.L.Bean gifts and heritage vibes.
WRAPPED BY YOU WEEKEND, Dec. 11-13
Creative ways to get gifted, wrapped, and ready for the holidays.
MERRY MAKER WEEKEND, Dec. 18-20
Give presence with gifts that come from your own hands (and heart).
WARM & COZY WEEKEND, Dec. 25-27
Enjoy fire pits, cozy gathering spots, and festive moments together—because the best gifts are the memories you make.
The Great Winter Reset
Put all the excitement (and stress!) of the holidays behind you.
More details to come! Check back often to stay in the know, or:
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Need More Reasons to Love the Weekend?
Keep coming back to enjoy these activities every week!
The S’mores Shed
Fri., 4-8 p.m. | Sat. & Sun., 11-7 p.m.
Enjoy a complimentary s’more for a sweet holiday season.
The Santa Experience
Fri., 4-8 p.m. | Sat. & Sun., 11-7 p.m. | Nov. 20-Dec. 20
Santa and Mrs. Claus are bringing their merry magic to our Kids’ Department, where you can share your holiday wishes, take photos, enjoy festive live music, and more.
Holiday Movie Night
Sat., Starting at 5 p.m. | Through Dec. 26
Grab a spot in our newly expanded Discovery Park and enjoy a holiday favorite on our big outdoor screen.
Trivia in the Park
Sun., 5-7 p.m. | Through Dec. 27
Show us your smarts and win fun prizes!
Weeknights Under the Lights
The fun continues throughout the week, from Nov. 9 to Dec. 23.
Paws with Claus
Mon., 5-8 p.m. | Starting Nov. 23
Bring your dog for a photo with Santa—and bags of pet food to donate—outside in our Winter Village.
All pet food donations benefit Midcoast Humane.
Kids’ Storytime
Tues., 5-8 p.m. | Every 30 Minutes
We're reading great books in the cozy nooks of our new camp-inspired Kids’ Department. Kids are welcome to wear their pajamas!
We'll also be collecting new or gently used kids’ books to donate.
All book donations benefit the Maine Children’s Home.
Fly-Tying Lessons
Wed., 5-8 p.m.
Learn the art of fly tying from experts in our Hunting & Fishing Store. Participants will get to craft and take home their very first lure.
Reservations required—sign up through Eventbrite
Family Photo Sessions
Thurs., 5-8 p.m.
Bring your best smiles to our new flagship fireplace, where you’ll create holiday memories with a 10-minute family photo shoot on us.
Reservations required—sign up through Eventbrite
Always at Flagship: Made to Enjoy Every Day
Gather, lounge, and lose yourself in the lights of our new flagship store and campus.
Holiday Light Displays
Find yourself surrounded by tens of thousands of lights, adding wonder to every corner of our L.L.Bean campus.
Cozy Gathering Spots
Meet up and warm up at one of our fire pits or seasonal seating areas.
Photo Moments
Our new flagship store and campus are made for festive photo ops.
Experience Our Flagship Store in a New Light
It’s more than a retail space—it’s a gathering place built to bring the outdoors to life in a whole new way.
Special Holiday Celebrations
Holiday happenings you won’t want to miss!
Our Famous Holiday Tree Lighting
Friday, Nov. 20, 4-8 p.m.
HOLIDAY MUSIC SHOWCASE, 4-8 P.M..
Sing in the season with local a cappella groups, followed by a DJ spinning your favorite holiday tunes.
TREE LIGHTING CEREMONY, 5:45 P.M.
Be a part of the inaugural tree lighting in our newly expanded Discovery Park.
SANTA'S BACK IN TOWN, 6 P.M.
Come take a pic with Santa and Mrs. Claus in our new camp-inspired Kids’ Department.
PLUS
• Complimentary hot cocoa in the park
• Food trucks and fire pits
• Light displays, cozy gathering spots, and photo moments
Black Friday Midnight Madness
Friday, Nov. 27 | Midnight-7 a.m.
Our flagship store is always open around the clock, but we’re celebrating Black Friday with an overnight shopping event like no other. Enjoy free snacks at the 1912 Café and a new gift with purchase deal or raffle every hour!
33rd Annual Freeport Sparkle Celebration
Dec. 4-13
Each year, Visit Freeport presents one of Maine’s most popular holiday celebrations. The festivities kick off at 6 p.m. on Friday, December 5, with a Parade of Lights down Main Street, and continue all week with Santa visits, gift card giveaways with the Stealth Elf, the famous Talking Christmas Tree, and much more!