Northern Lights title with flowing blue aurora shapes, stars, and a snowy landscape on a dark night sky.

Northern Lights

Nov. 6, 2026 to Jan. 18, 2027 | FREEPORT, ME 

Presented by Mastercard

The lights are brighter than ever at Maine’s most magical winter event—where the season’s greatest traditions meet the wonders of our reimagined flagship store and campus.

STORE DIRECTIONS

Northern Lights

Nov. 6, 2026 to Jan. 18, 2027 | FREEPORT, ME 

Presented by Mastercard

The lights are brighter than ever at Maine’s most magical winter event—where the season’s greatest traditions meet the wonders of our reimagined flagship store and campus.

STORE DIRECTIONS

Northern Lights

Nov. 6, 2026 to Jan. 18, 2027
FREEPORT, ME 

Presented by Mastercard

The lights are brighter than ever at Maine’s most magical winter event—where the season’s greatest traditions meet the wonders of our reimagined flagship store and campus.

STORE DIRECTIONS

Welcome to Our Maine Winter Village

We’ve teamed up with Mastercard to create a picture-perfect holiday destination on our beautiful new flagship campus, where we’ll be bringing you festive activities all winter long!

The Winter Village stays open every Fri. until 8 p.m. and Sat. & Sun until 7 p.m.

Winter illustration of an evergreen tree with a figure in a red coat walking in the snow.

Weekends of Wonder

Enjoy a new theme and a changing lineup of activities every week!  

Countdown to the Holidays

Seasonal inspiration and creative motivation to get you holiday-ready.

HOLIDAY TREAT WEEKEND, Nov. 6-8 
Treat yourself to a sweet holiday season.

DECK THE HALLS WEEKEND, Nov. 13-15 
DIY décor to get you into the holiday spirit.

HOLIDAY TRADITIONS WEEKEND, Nov. 20-22 
From our famous tree lighting to Santa’s arrival, this is where moments become memories.

FULL EVENT SCHEDULE & DETAILS

The Heart of the Holidays

It’s more than a shopping trip—it’s a hands-on holiday experience. 

SNACK & SHOP WEEKEND, Nov. 27-29
Go ahead, work up an appetite (we’ve got you covered).

NOSTALGIA WEEKEND, Dec. 4-6
Relive holidays past with vintage L.L.Bean gifts and heritage vibes.

WRAPPED BY YOU WEEKEND, Dec. 11-13
Creative ways to get gifted, wrapped, and ready for the holidays.

MERRY MAKER WEEKEND, Dec. 18-20
Give presence with gifts that come from your own hands (and heart).

WARM & COZY WEEKEND, Dec. 25-27
Enjoy fire pits, cozy gathering spots, and festive moments together—because the best gifts are the memories you make.  

FULL EVENT SCHEDULE & DETAILS

The Great Winter Reset

Put all the excitement (and stress!) of the holidays behind you.

More details to come! Check back often to stay in the know, or:
FOLLOW US ON FACEBOOK
SIGN UP FOR EMAILS

Winter illustration of two deer walking in the snow.

Need More Reasons to Love the Weekend?

Keep coming back to enjoy these activities every week!

The S’mores Shed

Fri., 4-8 p.m. | Sat. & Sun., 11-7 p.m.

Enjoy a complimentary s’more for a sweet holiday season. 

The Santa Experience

Fri., 4-8 p.m. | Sat. & Sun., 11-7 p.m. | Nov. 20-Dec. 20 

Santa and Mrs. Claus are bringing their merry magic to our Kids’ Department, where you can share your holiday wishes, take photos, enjoy festive live music, and more.

Holiday Movie Night

Sat., Starting at 5 p.m. | Through Dec. 26

Grab a spot in our newly expanded Discovery Park and enjoy a holiday favorite on our big outdoor screen.

GET THE FULL LINEUP

Trivia in the Park

Sun., 5-7 p.m. | Through Dec. 27

Show us your smarts and win fun prizes!

Winter illustration of two people skiing in the snow.

Weeknights Under the Lights

The fun continues throughout the week, from Nov. 9 to Dec. 23.

Paws with Claus

Mon., 5-8 p.m. | Starting Nov. 23

Bring your dog for a photo with Santa—and bags of pet food to donate—outside in our Winter Village. 

All pet food donations benefit Midcoast Humane.

Kids’ Storytime

Tues., 5-8 p.m. | Every 30 Minutes

We're reading great books in the cozy nooks of our new camp-inspired Kids’ Department. Kids are welcome to wear their pajamas!

We'll also be collecting new or gently used kids’ books to donate.

All book donations benefit the Maine Children’s Home.

Fly-Tying Lessons

Wed., 5-8 p.m.

Learn the art of fly tying from experts in our Hunting & Fishing Store. Participants will get to craft and take home their very first lure.

Reservations required—sign up through Eventbrite

Family Photo Sessions

Thurs., 5-8 p.m.

Bring your best smiles to our new flagship fireplace, where you’ll create holiday memories with a 10-minute family photo shoot on us.

Reservations required—sign up through Eventbrite

Festive illustration of the outside of an L. L. Bean store with holiday decorations.

Always at Flagship: Made to Enjoy Every Day

Gather, lounge, and lose yourself in the lights of our new flagship store and campus.

Holiday Light Displays

Find yourself surrounded by tens of thousands of lights, adding wonder to every corner of our L.L.Bean campus.

Cozy Gathering Spots

Meet up and warm up at one of our fire pits or seasonal seating areas.

Photo Moments

Our new flagship store and campus are made for festive photo ops. 

Experience Our Flagship Store in a New Light

It’s more than a retail space—it’s a gathering place built to bring the outdoors to life in a whole new way.

Illustration of a Boat and Tote bag and small wrapped presents.

Special Holiday Celebrations

Holiday happenings you won’t want to miss!

Our Famous Holiday Tree Lighting

Friday, Nov. 20, 4-8 p.m. 

HOLIDAY MUSIC SHOWCASE, 4-8 P.M..
Sing in the season with local a cappella groups, followed by a DJ spinning your favorite holiday tunes.

TREE LIGHTING CEREMONY, 5:45 P.M. 
Be a part of the inaugural tree lighting in our newly expanded Discovery Park. 

SANTA'S BACK IN TOWN, 6 P.M. 
Come take a pic with Santa and Mrs. Claus in our new camp-inspired Kids’ Department.

PLUS
• Complimentary hot cocoa in the park 
• Food trucks and fire pits 
• Light displays, cozy gathering spots, and photo moments 

Black Friday Midnight Madness

Friday, Nov. 27 | Midnight-7 a.m.

Our flagship store is always open around the clock, but we’re celebrating Black Friday with an overnight shopping event like no other. Enjoy free snacks at the 1912 Café and a new gift with purchase deal or raffle every hour! 

33rd Annual Freeport Sparkle Celebration

Dec. 4-13

Each year, Visit Freeport presents one of Maine’s most popular holiday celebrations. The festivities kick off at 6 p.m. on Friday, December 5, with a Parade of Lights down Main Street, and continue all week with Santa visits, gift card giveaways with the Stealth Elf, the famous Talking Christmas Tree, and much more!

LEARN MORE