Freeport, ME, August 11, 2026
L.L.Bean Launches Loyalty Rewards Program and Enhances L.L.Bean Mastercard Benefits
“L.L.Bean Rewards” is a new, free program that rewards customers for shopping at L.L.Bean and puts them in charge of $250K in charitable giving.
3 Min. Read | Inside L.L.Bean | Current Stories
Iconic outdoor lifestyle brand, L.L.Bean, announced the launch of L.L.Bean Rewards – a new loyalty program that rewards customers for shopping at L.L.Bean. The program is available to all customers, free to enroll, and allows members and L.L.Bean® Mastercard® cardmembers to cast votes directing $250,000 in charitable giving.
Starting August 11, customers can enroll in L.L.Bean Rewards and earn points on qualifying purchases that automatically convert to Bean Bucks for future L.L.Bean purchases. Rewards members earn:
- $5 in Bean Bucks for every 150 points (earn 1 point per $1 spent at L.L.Bean)
- 1 Outdoor Impact Vote per purchase to be used in charitable giving voting
- Free shipping on orders over $50
- Access to special sales and offers
- 10% off L.L.Bean Outdoor Discovery Programs
Benefits for L.L.Bean® Mastercard® cardmembers will also be expanded in conjunction with the new program.* Cardmembers will now enjoy:
- 5% in Bean Bucks on L.L.Bean purchases (up from 4%)
- 15% off L.L.Bean Outdoor Discovery Programs
- A birthday bonus
- 1 Outdoor Impact Vote per purchase
Cardmembers will continue to receive:*
- 2% in Bean Bucks at restaurants
- 1% in Bean Bucks on all other purchases
- Free shipping with no minimum purchase requirement
- Free return shipping
- Free monogramming
- Access to special sales and offers
“An exceptional customer experience is foundational to L.L.Bean and we are fortunate to have tremendously loyal customers,” said Nick Wilkoff, Chief Marketing Officer at L.L.Bean. “L.L.Bean Rewards is designed to elevate the customer experience and reward that loyalty by making it easier to earn and enjoy benefits.”
Rewards members and L.L.Bean Mastercard cardmembers will also have the power to direct $250,000 in charitable giving. One L.L.Bean purchase earns one vote – the more you purchase, the more votes you accumulate. During the voting period, rewards members and L.L.Bean Mastercard cardmembers can allocate their votes across four charitable partners who will earn a share of the $250,000 based on the percentage of votes they receive.
The program launches with four charitable partners: the National Park Foundation, YMCA, Mental Health America, and the Appalachian Mountain Club. Each organization plays an important role in advancing L.L.Bean's purpose of inspiring and enabling people to experience the restorative power of being outside, while supporting causes that promote conservation, outdoor access, youth engagement, and mental well-being.
“Shared values are inherent to loyalty and, like us, our customers value outdoor spaces and appreciate the essential connection between the outdoors and wellness,” Wilkoff continued. “With this feature, customers are in charge of how we support those values and activate our purpose through charitable giving.”
For more information on L.L.Bean Rewards, visit www.llbean.com/rewards
*For more information on the L.L.Bean Mastercard, visit www.llbean.com/mastercard.
L.L.Bean, Inc. is a leading multichannel merchant of quality outdoor gear and apparel. Founded in 1912 by Leon Leonwood Bean, the company began as a one-room operation selling a single product, the Maine Hunting Shoe. Still family owned, Shawn Gorman, great grandson of Leon Leonwood Bean, was named Chairman of the Board of Directors in 2013. While its business has grown over the years, L.L.Bean continues to uphold the values of its founder, including his dedication to quality, customer service and a love of the outdoors. In 2025, L.L.Bean donated over $4.3 million to outdoor and community-enriching organizations focused on increasing access to and inclusivity in the outdoors. L.L.Bean operates 72 stores and counting in 20 states across the United States, along with 18 stores in Japan and 16 stores in Canada, in partnership with Jaytex Group. The 220,000-sq. ft. L.L.Bean retail store campus in Freeport, ME, is open 24 hours a day, 365 days a year and welcomes more than 3 million visitors every year. L.L.Bean can be found worldwide at www.llbean.com, Facebook, YouTube, Pinterest, and Instagram.