Take a fishing trip to the Florida Keys and one of the first things you'll notice is that virtually all of the guides have a Yeti cooler on their boat. These are the best fishing guides in the world and they demand a lot out of their gear. They know the ice they put in a Yeti on day 1 of a trip will still be there on day 3, even after long days in the hot Florida sun. And they also know a Yeti is built with the durability to perform flawlessly year after year.