Your Privacy Rights
We always welcome your questions and feedback. For privacy-related issues, please contact us at:
L.L.Bean, Dept. CFM
We may collect information (including name, address, telephone number, email address, device location, transaction information, credit card information and date of birth) when you:
We maintain the data that you provide us, along with a record of your purchases, in a secure database. To best serve you, we may combine this information with data that is publicly available and data that we receive from other reputable sources, including our credit card issuer, Barclays Bank Delaware, whose policies meet the Direct Marketing Association's privacy standards.
Our website also uses third-party analytics vendors such as Google Analytics. Please click here for more information about how data is collected and processed in connection with the Google Analytics service: static_web_content.google.com/policies/privacy/partners/. We and our third-party vendors or partners use analytics data for a variety of purposes such as to improve the design and content of our websites, to help us learn things like what pages are most attractive to all of our visitors and what promotions visitors like to see, and to gauge the success of our advertising campaigns.
We also gather information about how visitors navigate through our website by using clickstream data gathered with "cookies" and other online tools such as "pixel tags." See Cookies and Pixel Tags for further information.
Using Information We Collect
Information We Share with Others and Your Privacy Rights
From time to time, we make our mailing list (names and addresses only) and general shopping activity available to reputable companies whose products or services we believe will be of interest to you and whose privacy practices meet the Direct Marketing Association's privacy standards. We do not share email addresses for this purpose. If you do not want to receive mailings from other reputable companies and prefer that we do not share any information with these companies, please contact us.
If you apply for the L.L.Bean Visa Card, you provide the financial and personal information needed to process your application directly to Barclays Bank Delaware, the issuer and the administrator of the credit card program. Barclays Bank Delaware is independent of L.L.Bean and has its own privacy and security policies. You can review their policies at static_web_content.barclaycardus.com.
On rare occasions, we may disclose specific information upon governmental request, in response to a court order, or when required by law to do so. We may also share information with companies assisting in fraud protection or investigation. We do not provide information to these agencies or companies for marketing or commercial purposes.
Your Choices about Communication from L.L.Bean
If you do not wish to receive other communications from us, such as surveys, please contact us at:
L.L.Bean, Dept. CFM
So that we can be sure to identify you correctly, please be sure to provide us your exact name and address, or the mailing label from your catalog. Because mailings are planned in advance, it may take several weeks for your request to become effective. If due to human error you continue to receive unwanted communications, please contact us again, and we will make every effort to correct the situation.
To opt-out of direct personalized advertising on the Internet from L.L.Bean, click here.
Many third-party services are available to help you opt out of catalog mailings. After careful consideration of customer service, data protection, privacy and fees, L.L.Bean no longer honors requests made by these organizations. We do not think you should have to pay third parties to opt out of catalog mailings. We prefer to hear from you directly so we can best meet your needs—we want you to be satisfied with the communications you receive and are happy to honor your preference requests. Contacting us is easy; please refer to Your Choices About Communication from L.L.Bean in the section above.
Cookies and Pixel Tags
We also use pixel tags – tiny graphic images – to tell us what parts of our website you have visited or to measure the effectiveness of any searches you may do on our site. Pixel tags also enable us to send you email in a format you can read and let us know when you have opened an email message from us.
We also contract with third party advertising companies to serve ads on our behalf across the Internet. To do this, they will collect anonymous information about your visits to our website and your interaction with our products and services. They may also use information about your visits to this and other websites to target advertisements. These targeted advertisements may appear on other sites that you visit. This anonymous information is collected through the use of a cookie or pixel tag – industry standard technology used by most major websites. No personally identifiable information is collected in this process. To opt-out of this type of messaging, please click here.
How We Use Email
We may also send promotional emails about products, special offers, services or events we believe may be of interest to you. It is our intent to send promotional emails only to those who wish to receive them. We provide instructions on how to unsubscribe in each email and within the My Account section of llbean.com.
Direct to Business Preferences
Links to Other Sites
Updating or Reviewing Your Information
When you make a purchase, request a catalog or create an account on our website, your transactional information is transmitted in a safe, encrypted format. See About Security for details.
Questions or Comments?
We hope to answer any questions to your satisfaction, but should you ever want to contact a third party regarding our privacy practices, you can email the Direct Marketing Association's Committee on Ethical Business Practices at firstname.lastname@example.org. The DMA is the oldest and largest association for consumers and companies with interest in direct marketing.