(DESCRIPTION)
[00:00:00.00] A man wearing dark brown L.L.Bean boots with rubber soles steps out of a vintage car and onto the soil of the forest in the 1950s.
(SPEECH)
[00:00:00.50] At L.L.Bean we've been innovating for over a century.
[00:00:04.13] [MUSIC PLAYING]
(DESCRIPTION)
[00:00:04.13] A rapid montage of historic boot design sketches, vintage advertisements, and black and white photos of outdoorsmen and women and boot makers.
[00:00:05.30] A 1970s family snowshoes across snow with snowshoes attached to their L.L.Bean boots.
(SPEECH)
[00:00:05.69] Making great products better so you can feel better
(DESCRIPTION)
[00:00:11.07] The family snowshoes by the window of an ice fishing shack. Inside a man in a bomber hat sits by a stove.
(SPEECH)
[00:00:12.02] day after day,
(DESCRIPTION)
[00:00:13.53] Two men in the 1980s hike across a log with backpacks. Vintage boots splash into a mud puddle and are replaced by a modern L.L.Bean hiking boot that is teal with black and orange accents.
(SPEECH)
[00:00:16.19] year after year.
(DESCRIPTION)
[00:00:17.36] All in present day, kids dash out of a tent in the forest wearing headlamps. A woman carries an L.L.Bean kayak over her head. She and two men paddle the kayaks on a lake. A mother and son fish on the banks of the lake.
(SPEECH)
[00:00:21.02] Outside together since 1912.
(DESCRIPTION)
[00:00:24.51] Friends sit around a campfire smiling and laughing. Logo, L.L.Bean.
(SPEECH)
[00:00:25.43] L.L.Bean, Be an Outsider.