A Blossoming Collaboration: L.L.Bean and Farmgirl Flowers Unveil Festive, Sustainable Holiday Bouquets

This holiday season, L.L.Bean and Farmgirl Flowers have partnered on a cozy-meets-charming collaboration that blends tradition and floral beauty. Farmgirl Flowers will wrap a limited number of holiday bouquets in L.L.Bean's iconic flannel, creating a collection that celebrates sustainability, durability and the holiday spirit.

For Farmgirl Flowers’ founder Christina Stembel, partnering with L.L.Bean feels like a “surreal” milestone and the natural next step in blending style and function. Driven by her desire to bring sustainably sourced, beautifully arranged flowers to a wider audience, she founded the company in 2010 from her tiny San Francisco apartment. Instead of single-use plastic, Farmgirl Flowers uses environmentally friendly alternatives like biodegradable burlap wrap, making the collaboration with L.L.Bean – known for its commitment to sustainability – a logical fit.

"L.L.Bean has been a go-to for us for years,” Stembel shared. “Whether it’s their ever-handy, toss-everything-in-and-GO Boat & Tote, the unbeatable Bean Boots (aka our ultimate farm shoes) or the comfy, cozy quarter-zip flannels, we’ve always been the biggest fans. Pairing our hard-working bouquets with L.L.Bean’s iconic, cozy flannels felt like a match made in collaboration heaven."

At the heart of the collaboration is an appreciation for products designed to last. Farmgirl Flowers is known for wrapping its flowers in earth-friendly burlap instead of plastic, while L.L.Bean’s commitment to quality means fewer discarded items and less waste. The new flannel-wrapped holiday bouquets embody these values, inviting customers to engage with sustainable practices in a tangible, charming way. With several options to choose from, including Rob Roy Tartan, Black Stewart Tartan and Indigo Tartan flannels, the collection ranges in price from $85 to $109.

“When you’re working in the cold, damp and dirty conditions that come with handling flowers, you need something that’s equal parts cozy and tough – and flannel and denim deliver every time,” said Stembel. This alignment of durable materials mirrors both brands’ focus on products that last, making flannel an ideal choice for this holiday collection.

One standout feature of the collection is the potential for customers to upcycle the flannel wrap into unique holiday crafts. As Stembel shared, “The possibilities for reuse are endless, and my mind’s already buzzing with ideas. Top of my personal list? Turning the flannel into bow ornaments for my Christmas tree, using them as Christmas gift wrap furoshiki style and rocking them as bandanas on the farm.”

For those who enjoy DIY projects, there’s inspiration to turn the flannel into items like drawstring pouches, placemats, table runners or pet bandanas, offering sustainable alternatives that create memories and reduce waste.

Like L.L.Bean, Farmgirl Flowers also embraces the idea of nature as a source of mental health and wellbeing. Stembel reflects on her own journey to recognize the value of self-care. "Through my own experience, I’ve learned how much stress relief I get when I’m outside with my hands in the dirt, or how a long walk by the ocean can shift my perspective." This connection to nature is something she hopes will resonate with customers, bringing a bit of the outdoors inside this holiday season.

Earlier this year, Farmgirl Flowers and L.L.Bean received an enthusiastic response from their first collaboration centered on the iconic Boat & Tote bag. Customers shared stories and memories that underscored the deep emotional connection people feel for both brands, making this collaboration all the more meaningful.

Stembel sees the holiday flannel partnership as the next step and the start of a special seasonal tradition. "L.L.Bean is a brand that truly walks the walk, with values and longevity we admire," she said. “It's a company that feels like it's always been there, creating products designed to last, and it inspires me to bring the same level of care and craftsmanship into what we do at Farmgirl Flowers. In a world that can often feel disposable, L.L.Bean stands for enduring quality — and that's something I value both personally and professionally.”

The L.L.Bean and Farmgirl Flowers holiday collaboration is a celebration of shared values, from quality craftsmanship to sustainability. Each flannel-wrapped bouquet offers a gift that can be reused and cherished, embodying the warmth and durability both brands stand for. As Stembel and L.L.Bean look toward future partnerships, this collaboration marks a beautiful blend of traditions and innovation, inviting customers to celebrate the season thoughtfully and sustainably.