L.L.Bean 2022 Year-in-Review

In 1912, when Leon Leonwood Bean prototyped the first Maine Hunting Shoe, he didn’t set out to build the company that L.L.Bean is today. He was an avid outdoorsman, focused on creating problem-solving gear and apparel for likeminded hunters and fishermen. The success to come was a product of good business sense, an unwavering commitment to customers, and a belief that out there – among the thick forest trees and rocky coastlines – is where we find our best selves.

Of his time in the outdoors, L.L. once wrote: “To my mind, hunting and fishing is the big lure that takes us into the great open spaces and teaches us to forget the mean and petty things of life." That mindset has guided L.L.Bean for the last 110 years.

As we reflect on 2022, we remember the ways our stakeholders joined us in that understanding – spending time outside makes us feel better, makes us kinder and happier, and is one of the simplest ways to invest in ourselves and each other.