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Freeport, ME, April 21, 2022

L.L.Bean Continues Expansion in Canada with Five Retail Stores to Open in 2022

Announcement follows one of L.L.Bean’s most successful fiscal years in company’s 110-year history

Iconic outdoor retailer L.L.Bean announced today the continued expansion of its footprint in Canada, with five new brick-and-mortar stores slated to open across the country this year. In partnership with Jaytex Group, L.L.Bean will increase its store count in Canada from eight to 13 locations – including its first retail store in New Brunswick – creating approximately 150 new full- and part-time jobs.

This announcement comes on the heels of one of L.L.Bean’s most successful fiscal years in company history, which saw a 14 percent annual increase in revenue company-wide and 20 percent growth in e-commerce sales in Canada.

The five new Canadian retail locations include:

  • Moncton, New Brunswick at CF Champlain – Opening August 2022
  • Kitchener, Ontario at The Boardwalk – Opening September 2022
  • Kingston, Ontario at Cataraqui Centre – Opening October 2022
  • Edmonton, Alberta – Opening Fall 2022
  • Niagara Falls, Ontario – Opening Fall 2022

Location and grand opening details for the Edmonton and Niagara Falls locations are forthcoming.

L.L.Bean will offer shoppers in each of these locations an assortment of men’s, women’s and kid’s active and casual apparel, outerwear, footwear, gear and equipment, paired with the legendary customer service expected from L.L.Bean.

“In 2021, we successfully opened four L.L.Bean retail stores across Canada, expanding our reach into Victoria and Vancouver, B.C., Calgary, Alta., and Dartmouth, N.S. We have seen strong demand for our selection of outdoor footwear, apparel, equipment and gear, exemplifying Canadians' love for the outdoors,” said Howie Kastner, president of Jaytex Group. “The addition of five new locations will greatly help us reach markets where interest in L.L.Bean is already high, as demonstrated through strong e-commerce sales. We are excited to open in each of these communities and increase our ability to serve more customers in Canada.”

Charlie Bruder, L.L.Bean Vice President and General Manager of International and Wholesale, added, “We’re grateful to our Canadian customers who continue to look to L.L.Bean to outfit them for adventures of all kinds. As a heritage outdoor brand, our focus has always been to ensure our customers are equipped with durable, quality goods they can depend on for years to come. By joining more communities across Canada, we’ll ensure even more people are outfitted to experience the restorative power of time outside.”

L.L.Bean entered the Canadian market in 2018 with the launch of its Canadian e-commerce site, which was followed by the opening of its first Canadian retail store in Oakville, Ontario in 2019. L.L.Bean now operates eight stores across the country in conjunction with retail partner Jaytex Group. For more information on L.L.Bean in Canada, visit llbean.ca.

About L.L. Bean, Inc.

L.L.Bean, Inc. is a leading multichannel merchant of quality outdoor gear and apparel. Founded in 1912 by Leon Leonwood Bean, the company began as a one-room operation selling a single product, the Maine Hunting Shoe. Still family owned, Shawn Gorman, great grandson of Leon Leonwood Bean, was named Chairman of the Board of Directors in 2013. While its business has grown over the years, L.L.Bean continues to uphold the values of its founder, including his dedication to quality, customer service and a love of the outdoors. In 2021, L.L.Bean donated $6.2 million to outdoor and community-enriching organizations focused on increasing access to and inclusivity in the outdoors. L.L.Bean operates 56 stores in 19 states across the United States, along with 24 stores in Japan and eight stores in Canada in partnership with Jaytex Group. The 220,000-sq. ft. L.L.Bean retail store campus in Freeport, ME, is open 24 hours a day, 365 days a year and welcomes more than 3 million visitors every year. L.L.Bean can be found worldwide at www.llbean.com, Facebook, Twitter, YouTube, Pinterest, and Instagram.

About the Jaytex Group

The Jaytex Group, founded in 1978 is a privately-owned company with a diverse portfolio of private label and lifestyle licensed brands in Canada.  Partners Eric Grundy, Howie Kastner and Leo Grunberger commit to deliver the highest standards of creativity, brand integrity and product quality.  Jaytex has worked with some of the best fashion brands from around the world, specializing in design, importing and sourcing, through multiple distribution channels.  The Jaytex Group is a proud sponsor and supporter of numerous community organizations and fundraising initiatives.  www.jaytexgroup.com