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< Inside L.L.Bean

Freeport, ME, March 31, 2022

L.L.Bean’s purpose is to inspire and enable people to experience the restorative power of being outside — a goal that has never been more important in our hurried lives. Fortunately, anyone can reap the benefits of time spent outside, even for just a few minutes a day, which studies show can increase feelings of well-being and overall happiness.

To help our customers get outside and reap those benefits, we’re launching the L.L.Bean 15 Challenge in partnership with Strava, the athlete-designed fitness app which tracks physical activity and connects millions of runners, cyclers and swimmers around the world.

From April 2 to April 22, L.L.Bean invites its U.S. customers to spend 15 minutes outside each day to experience the wonder and awe of what is around them. Participants can hike, run, play or take a walk in their neighborhood — all that matters is that they are outside doing it. When participants track qualifying outdoor activities in Strava each day of the challenge, they will be eligible for a 15 percent discount from L.L.Bean when the challenge ends on April 23.

“We are proud to partner with Strava, a company that, like ours, values connections to nature and to one another by doing what we love in the outdoors,” said L.L.Bean Chief Marketing Officer Nicholas Wilkoff. “The L.L.Bean 15 Challenge encourages people to see — and share — what can happen when you simply step outside. We hope that the greater L.L.Bean and Strava communities will join us by participating in the challenge to see how spending just 15 minutes outside can provide a number of wellness benefits.”

Sign up today on the Strava app to take part in the L.L.Bean 15 Challenge and see how the restorative power of the outdoors can work in your life.