Freeport, ME, January 26, 2022
For more than 100 years, L.L.Bean has been committed to outfitting the entire family to experience the restorative power of the outdoors, because we know the outdoors is for every body. Known for our extensive assortment of practical clothes for real people, our customers come to us to outfit their lives – whether khaki pants or fishing waders, cozy joggers or classic down parkas.
And now, L.L.Bean is expanding our sizing assortment, offering more of our products in the full range of sizes – all at the same price – from XS to 3X and 2 to 26 for Women, and broadening our Men’s offering to S to XXXL in both regular and tall proportions. This extended offering of Men’s and Women’s apparel, hunting and fishing apparel and outerwear will now be available across the majority of our assortment by year’s end, ensuring customer favorites are available in every size.
“We’re kicking off 2022 by introducing our most inclusive clothing assortment ever with apparel and gear for the whole family and for all sizes,” says Alex Intraversato, L.L.Bean Vice President of Men’s & Women’s Apparel, Sporting and Hunt-Fish. “We heard from our customers that they wanted more from us: more styles, more colors, more prints and patterns and more sizes. To give our customers what they want and need, we’re increasing the number of styles in all sizes across all categories. At the end of the day, we’re excited to provide the comfort, durability and weather protection our customers need to get outside more often.”
Along with apparel, L.L.Bean is expanding the size and weight range of select footwear and gear, including sleeping bags, packs and snowshoes, with more to come. The full integrated assortment of inclusive sizes is now available online and in L.L.Bean catalogs. And L.L.Bean retail stores will offer a curated selection of the assortment, with retail associates able to help customers place orders for anything not available in-store.
Intraversato added, “As our inclusive sizing assortment grows over time, so will our commitment to reaching loyal L.L.Bean customers and those shopping with us for the first time. Every body should be able to comfortably experience the endless benefits of the outdoors, and we’re honored to help our customers get out there.”