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Freeport, ME September 16, 2021

Use Your L.L.Bean Mastercard and a Tree Will Be Planted

Forests are one of the most critical networks on the planet – they clean the air we breathe and the water we drink, prevent soil erosion, and provide shelter to over 80% of the world’s biodiversity. Trees also play a vital role in absorbing carbon dioxide from the atmosphere; one tree can sequester over one ton of carbon dioxide in its lifetime.

This is why we are excited to continue our partnership with Mastercard’s Priceless Planet Coalition, a platform working to unite corporate sustainability efforts and make meaningful investments to preserve the environment. Building on our founding sponsorship in 2020, this year we are pledging an additional $500,000 to support the Coalition’s mission to restore 100 million trees by 2025. From September 16 through October 14, 2021 a $2 donation – the cost of planting one tree – will be made to Conservation International in support of the Priceless Planet Coalition when L.L.Bean Mastercard cardmembers use their card to shop in-store or online at

Both Conservation International and World Resources Institute have been chosen by Mastercard to lead restoration efforts for Priceless Planet, collaborating with local communities and stakeholders for long-term forest stewardship.

Conservation International works to spotlight and secure the critical benefits that nature provides to humanity. Since their inception, they’ve helped to protect more than 6 million square kilometers (2.3 million square miles) of land and sea across more than 70 countries. Currently with offices in 29 countries and 2,000 partners worldwide, their reach is truly global.

WRI is a global research organization that spans more than 60 countries with offices in the United States, China, India, Brazil, Indonesia and more. Their more than 1,000 experts and staff work closely with leaders to turn big ideas into action to sustain our natural resources – the foundation of economic opportunity and human well-being.

Leon Leonwood Bean founded L.L.Bean with the belief that the outdoors has much to teach us – about ourselves and about the world around us. This outdoor-enabling spirit lives on in our commitment to environmental stewardship and we are proud to continue to work with organizations that support our values.

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About L.L. Bean, Inc.

L.L.Bean, Inc. is a leading multichannel merchant of quality outdoor gear and apparel. Founded in 1912 by Leon Leonwood Bean, the company began as a one-room operation selling a single product, the Maine Hunting Shoe. Still family owned, Shawn Gorman, great grandson of Leon Leonwood Bean, was named Chairman of the Board of Directors in 2013. While its business has grown over the years, L.L.Bean continues to uphold the values of its founder, including his dedication to quality, customer service and a love of the outdoors. In 2020, L.L.Bean donated over $6 million to 100+ outdoor and community-enriching organizations, many of which focus on increasing access to outdoor spaces. L.L.Bean operates 54 stores in 19 states across the United States, along with 25 stores in Japan. The 220,000-sq. ft. L.L.Bean retail store campus in Freeport, ME, is open 24 hours a day, 365 days a year and welcomes more than 3 million visitors every year. L.L.Bean can be found worldwide at, Facebook, Twitter, YouTube, Pinterest, and Instagram.