Freeport, ME, August 10, 2021
Play, Wash, Repeat: A Kids' Collection That Does It All
Debuting in 1993, our L.L.Bean Kids’ Collection has a rich history, thoughtfully designed for active kids and built to withstand the wildest of adventures. Everything in our Kids’ ensemble is developed with three key features in mind – quality, protection and durability – and over the years has been expanded to include everything from footwear to outerwear to comfortable, warm layers. Our robust sizing spans from toddlers to teens, ready for the toughest of play and designed to be passed down through multiple generations.
Since 1912, L.L.Bean has engineered quality garments that are made to withstand any element and meant to make the outdoors enjoyable. Our Kid’s Collection is no different. That’s why our designers use the same high-quality materials found in our adult apparel and footwear in our Kids’ Collection. We’ve taken our most popular items and designed kid-friendly versions that feature fun colors and unisex sizing, ideal for shuffling between siblings with the confidence that no detail has been overlooked.
“As a family brand, it’s important that our focus on quality translates to everything we make, and that’s especially true for our Kids’ Collection” says Ilka Eberly, L.L.Bean Corporate Merchandise Manager. “Kids are rough on clothes, and we’re proud to use high-quality materials that ensure they stay warm and dry as they explore the outdoors.”
An important feature of our unisex or “Kids Fit” clothing is that it lends itself to great hand-me-downs. We’ve heard countless stories over the years of our Kids’ clothing being passed down through generations. That’s why our “Hand-Me-Down Trail” patches are sewn into all of our Kids’ Outerwear, a nod to the many different lives each piece can live.
According to Eberly, "One of the biggest benefits of gender-neutral kid’s clothing comes down to plain old practicality. It underscores sustainability and the outdoor industry's growing focus on reusing, recycling and reducing waste."
Protection at Play
For any outdoor adventure, safety is key, and that’s why all of our Kids’ clothing and accessories feature reflective elements. Our signature reflective back triangle increases visibility for children on the move, from the bus stop to late afternoon freeze-tag with friends. Likewise, our customer-favorite L.L.Bean Book Pack features a reflective panel to ensure children are visible no matter where they’re off to.
Durability, Made for Any Adventure
Like all L.L.Bean gear, our Kids’ Collection is weather-tested in our studio to ensure that it can stand up to the elements – rain, snow, wind and more. But most importantly, our Kid’s line is tested and approved by the experts themselves – young adventurers hitting playgrounds and trails. That’s where the real test happens.
While some stories have evolved, one thing remains at the heart of our Kids’ Collection: each product is created to equip kids for every obstacle, foster their spirit of adventure, and inspire imagination from the first day to the final bell and beyond.