Freeport, ME, May 3, 2021
SunSmart: Cool, Dry Comfort And Protection Year-Round
With summer around the corner, we can’t help but daydream about getting outdoors to enjoy warm-weather adventures. Returning outside may look different for all of us, but whether it’s your bucket-list hike, time at the lake, or maybe even yard work outside, L.L.Bean’s SunSmart™ apparel has you protected. SunSmart™ clothing features our buttery-soft, high-performance fabrics with UPF 50+ rated protection that is proven to block 98% of the sun’s UV rays. Not only do these fabrics block harmful UV rays, they also help block insect bites through insect shield “No Fly Zone” technology.
Our L.L.Bean design team has worked with these innovative fabrics since 1992 to bring customers the best built-in protection for every outside adventure.
“We first designed clothing with an official UPF rating in the early ‘90s to help protect destination fly fishers who were traveling to the tropics during winter to fish in the hot sun,” says Jeff Miller, Corporate Merchant of Hunting and Fishing at L.L.Bean. “Our SunSmart apparel is super lightweight, fast drying and offers unparalleled UV protection that is perfect for any outdoor activity.”
As someone who has worked with outdoor apparel for the last 25+ years, Miller will tell you that few clothing brands offer as much protection as SunSmart™ with No Fly Zone technology. The insect repellant woven into the fabric is a synthetic form of naturally produced insecticide found in chrysanthemum flowers. The result is an incredibly effective fabric that repels ticks, chiggers, mosquitoes and even black flies. Not to mention, our No Fly Zone technology is registered with the Environmental Protection Agency (EPA) and recommended by the Centers for Disease Control and Prevention (CDC) to reduce the risk of potentially harmful insect bites.
We’ve compiled our favorite SunSmart gear to help you get outside safely year-round, no matter where you’re headed.
Ready to take the kids on their first fishing trip? Come prepared and protected with our No Fly Zone Pants in various styles.