Since 1912 we've been producing quality gear for the joy of fishing.
Catching Fish, Changing Lives
Will Dunn knows there’s no better way to connect with a kid than through the shared joy of fishing. That’s why the tire salesman-turned-mentor founded the non-profit Take A Kid Fishing, and why he spends his weekends with Florida’s foster children, casting lines and reeling in life lessons.
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Learn More. Catch More.
Come learn the basics, take your skills to the next level or join us for family fishing fun.