Freeport, ME, June 19, 2018
L.L.Bean Launches the First-Ever Outdoor Coworking Space to Encourage People Spend More Time Outdoors – Even at Work
Outdoor retailer reveals new survey on the barriers and benefits to working outside as part of "Be an Outsider at Work" initiative in partnership with coworking leader Industrious
Survey Reveals We Want More Time Outside
To better understand the barriers and benefits to working outdoors, L.L.Bean has partnered with workplace strategy expert Leigh Stringer, author of The Healthy Workplace: How to Improve the Well-Being of Your Employees–and Boost Your Company’s Bottom Line.
"As humans, we have a preference to be in and among nature over man-made environments, so why not adopt the notion of working outside?" said Stringer. "Our survey revealed there’s a strong desire to spend more time outside during the workday, and our goal with this initiative is to show that there are many different ways to do so – we’re turning the workspace inside out."
The L.L.Bean 2018 Work and the Outdoors Survey revealed:
A majority of those surveyed who work indoors would like to spend more time outside during the workday, yet see their job as their biggest barrier. The survey found that 86 percent of indoor workers would like to spend more time outside during the workday, and 65 percent of survey respondents said their job is the biggest barrier to spending time outdoors.
Workers strongly support the idea of outdoor workspace, yet company culture does not always support it.The survey found that 82 percent of indoor workers liked or loved the concept of an outdoor workspace. Only half of respondents say their colleagues and boss would be supportive of working outside, or would not care as long as work is getting done. Workers believe there are tangible benefits to working outside.
The top 5 perceived benefits to working outdoors are:
• Improve their mood (74 percent)
• Lower their stress level (71 percent)
• Provide relaxation (69 percent)
• Promote health and wellness (66 percent)
• Increased happiness (64 percent)
• Workers claim they are most likely to do creative and relationship-based work outdoors, and see less potential for work involving technology and equipment. Indoor workers are most likely to do creative work (77 percent), brainstorms (73 percent) or one on one discussions (73 percent) outside, and least likely to do computer-based work (41 percent) or conference calls (32 percent).
"Companies are beginning to realize that the digital transformation is making the workplace more flexible, collaborative, and open than ever before," said Jamie Hodari, CEO of Industrious. "People thrive in coworking spaces and we think there is potential for even greater benefits if they work together outside. This is the first time we’re bringing our coworking expertise outdoors, and we’re thrilled to partner with L.L.Bean and take on the challenge of creating this unique workspace."
About L.L.Bean, Inc.
L.L.Bean, Inc. is a leading multichannel merchant of quality outdoor gear and apparel. Founded in 1912 by Leon Leonwood Bean, the company began as a one-room operation selling a single product, the Maine Hunting Shoe. Still family owned, Shawn Gorman, great grandson of Leon Leonwood Bean, was named Chairman of the Board of Directors in 2013. While its business has grown over the years, L.L.Bean continues to uphold the values of its founder, including his dedication to quality, customer service and a love of the outdoors. In the past five years, L.L.Bean has donated over $6 million toward conservation and land stewardship. L.L.Bean currently operates 40 stores in 17 states across the United States, along with 27 stores in Japan. The 220,000-sq. ft. L.L.Bean retail store campus in Freeport, ME, is open 24 hours a day, 365 days a year and welcomes more than 3 million visitors every year. L.L.Bean can be found worldwide at www.llbean.com, Facebook, Twitter, YouTube, Pinterest, and Instagram.
Industrious is a leading premium workplace platform and coworking solution, with over 35 locations across 28 cities in the United States. Founded in 2013 by Jamie Hodari and Justin Stewart, Industrious provides established companies and enterprises with stunning offices, five-star service, inviting hospitality and productivity-driven design that makes people excited and proud to come to work. By transforming coworking and office space management into a welcoming, elegant and premium experience, Industrious has reshaped the concept of coworking into a scalable platform for businesses of every size and stage. For more information, visit www.industriousoffice.com.
The L.L.Bean 2018 Work and the Outdoors Survey results are derived from a nationally-representative online sample of 1,050 American indoor 9-5 workers ages 22-65. The survey was conducted by Qualtrics from May 16 to May 18.