Gather Friends, Get Outside
2 Min. Read
Get a taste of our limited-edition collaboration with Harpoon Brewery, inspired by fall in New England—where great beer, warm flannel and time outside just go together.
Harpoon L.L.Bean Flannel Friday
Fall is about coming back. To the familiar rhythms and colors that makes us feel at home and the comforting pieces we reach for season after season.
Which is why our friends at Harpoon Brewery brought back one of our favorite fall traditions with a new special limited-edition beer – crafted in collaboration with L.L.Bean.
Brewed in the spirit of friendship, trusted New England craftsmanship and a shared love of the outdoors, Flannel Friday is made for the season’s best moments—from tailgating outside a stadium to evenings around the campfire.
This balanced, easy-drinking hoppy amber ale combines American hops with notes of roasted caramel and toffee from Maine-grown malt, landing somewhere between a Brown Ale and a Red IPA.
The result is a beer that's as comfortable and dependable as your favorite flannel.
A Beloved New England Brewery
Back in 1986, a few friends set out to brew a better beer in New England. That idea became Harpoon—the first craft brewery to open in Boston and one of the pioneers of New England's craft beer movement, built on a commitment to quality and community.
Nearly 40 years later, Harpoon continues to bring people together through great beer and shared experiences. From its award-winning IPA to seasonal favorites, the brewery has grown far beyond its Boston roots while staying true to a simple philosophy:
Take something you love and make it better.
It's a philosophy L.L.Bean has shared since Leon Leonwood Bean created the first Bean Boot in 1912. And it's what makes this partnership a natural fit.
On Tap: Win the Ultimate Maine Adventure
To celebrate this partnership, Harpoon and L.L.Bean are giving one lucky winner and a guest a Maine experience they’ll never forget.
Grand Prize Includes:
- Two-day, one-night Maine island kayak camping excursion led by Outdoor Discovery Program experts
- $2,000 shopping spree at L.L.Bean's newly renovated flagship store in Freeport, Maine
Must be 21+ to enter and participate. See official rules for details.
The Flannel Behind the Can
The plaid pattern on this limited-edition can is inspired by one of L.L.Bean's most iconic flannels. For more than 90 years, L.L.Bean flannels have been a fall staple across New England, trusted for their comfort, craftsmanship and timeless style. By bringing this classic tartan pattern to Flannel Friday, two iconic New England brands come together to celebrate the traditions that make the season special and time outside together more memorable.
