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Behind The Design: Bug Protection Clothing

Our treated bug protection clothing is a revolution in outdoor comfort: just put it on and it starts working, no bug spray required.

3 Min. Watch | Buying Guides

Biting Bugs: The Downside to Getting Outside

Bugs are just one of the realities of spending time outside – especially here in Maine, where “blackfly season” can send chills down the spines of tourists and locals alike. Like bad weather, bugs can be one of the hurdles that keep people from getting outdoors. Or at least they were, before bug protection clothing arrived to tell bugs to get lost!

The Need: Make Bug Protection Simple and Easy

The first line of defense against bugs is usually bug spray, but this tried-and-true method can be kind of a bummer; it needs to be reapplied, it often comes in aerosol cans, and it can get all over your equipment (or even worse, your snacks). Previous attempts at treated clothing turned pieces stiff or chemical-feeling, and the treatment would wear off after a few washes.

We set out to find a solution that’s effective, comfortable, long-lasting, and feels great – essentially, protection you don’t have to think about. And we found it with permethrin-treated No Fly Zone and Insect Shield® clothing and accessories.

The Need: Make Bug Protection Simple and Easy

The first line of defense against bugs is usually bug spray, but this tried-and-true method can be kind of a bummer; it needs to be reapplied, it often comes in aerosol cans, and it can get all over your equipment (or even worse, your snacks). Previous attempts at treated clothing turned pieces stiff or chemical-feeling, and the treatment would wear off after a few washes.

We set out to find a solution that’s effective, comfortable, long-lasting, and feels great – essentially, protection you don’t have to think about. And we found it with permethrin-treated No Fly Zone and Insect Shield® clothing and accessories.

“When I think about bug spray, I think about the need to constantly be reapplying. When I wear our bug protection apparel, it's just the opposite. I'm wearing just a shirt.”

Ryan, Hunting and Fishing Merchant

“When I think about bug spray, I think about the need to constantly be reapplying. When I wear our bug protection apparel, it's just the opposite. I'm wearing just a shirt.”

Ryan, Hunting and Fishing Merchant

Footage courtesy of Burlington/Elevate Textiles

The Solve: Clothing and Accessories Treated with Permethrin

It turns out the elusive solution was right under our noses: mums!

The chrysanthemum flower naturally repels bugs like mosquitoes, ticks, blackflies and midges. Permethrin – a synthetic version of the bug repellent in mums – works the same way, disrupting insects’ nervous systems as soon as they land on treated fabric. Instead of biting, bugs fall off or fly away from the invisible barrier built right into your clothing.

Because the permethrin is bonded directly to our treated fabric, it doesn’t absorb into your skin and remains effective for 70 washes. It also feels just like untreated clothing, so you can wear it and wash it just like any other piece in your wardrobe. It’s a simple, long-lasting way to stay protected outdoors without the hassle of bug spray.

The Solve: Clothing and Accessories Treated with Permethrin

It turns out the elusive solution was right under our noses: mums!

The chrysanthemum flower naturally repels bugs like mosquitoes, ticks, blackflies and midges. Permethrin – a synthetic version of the bug repellent chemical in mums – works the same way, disrupting insects’ nervous systems as soon as they land on treated fabric. Instead of biting, bugs fall off or fly away from the invisible barrier built right into your clothing.

Because the permethrin is bonded directly to our treated fabric, it doesn’t absorb into your skin and remains effective for 70 washes. It also feels just like untreated clothing, so you can wear it and wash it just like any other piece in your wardrobe. It’s a simple, long-lasting way to stay protected outdoors without the hassle of bug spray.

“One of my favorite things about this shirt is that it still feels like a normal shirt. It's soft. It's supple. It's a treated shirt with tons of benefit and the same great feel that you've always been used to.”

Ryan, Hunting and Fishing Merchant

“One of my favorite things about this shirt is that it still feels like a normal shirt. It's soft. It's supple. It's a treated shirt with tons of benefit and the same great feel that you've always been used to.”

Ryan, Hunting and Fishing Merchant

It’s All in the Details

We originally developed this bug protection for hunters and anglers spending long days in the deep, bug-filled woods of Maine, but it proved so popular and effective that we’ve expanded the line to include pieces for everybody who loves spending time outdoors. Now you can find No Fly Zone and Insect Shield clothing across many casual and technical styles and accessories, all designed for comfort and convenience.

SUN PROTECTION

Stay protected from the sun’s rays with many pieces featuring built-in sun protection.

STRETCH FABRIC

Many of our treated pieces also feature a bit of stretch for ease of movement.

CONVENIENT FEATURES

Sunglass cloths, gear pockets and roll-tabs are featured in many of these go-to pieces. 

STYLES FOR EVERYBODY

Protect yourself with treated button-downs, activewear, pants, jackets, socks, hats and more.

Discover our Full Lineup of Bug Protection Clothing and Accessories

If you’re interested in more technology features like this – plus outdoor tips, tricks, and inspiration – visit Explore L.L.Bean.

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