Behind The Design: Airlight

(SPEECH)

[00:00:00.12] Hi, I'm Kate, Senior Product Developer in Active Apparel at LL Bean. And I'm super excited to take you behind the design of one of my favorite active tops, the Airlight.

(DESCRIPTION)

[00:00:09.94] Text: L L Bean Behind the Design, Airlight.

(SPEECH)

[00:00:10.12] [MUSIC PLAYING]

[00:00:12.72] I have one of the greatest jobs at the company. I get to create the products that help get people outside. As a product developer, I take a lot of pride in making sure that the fabric that I pick is doing everything that I want it to. When we first came out with our active line, we were really experimenting with a lot of different fabrics. And this is one that rose to the occasion. This fabric is quick dry. It has wicking. It's also UPF 50. So it's going to keep you nice and safe from the sun.

[00:00:38.42] And all of this is done with just the knitting of the fabric. So we don't have any sort of a special treatment that's on there. It's all truly in the construction of the fabric. We've got a lot of stretch in the fabric itself. We have this great baffle construction. The baffles are the chambers that have the yarns in between them. The yarns themselves are really what are insulating you. The fabric itself is super lightweight. So you do have all that warmth without any sort of bulk next to your body.

[00:01:03.88] One of the things I really love about the Airlight is just how versatile this fabric is. You can wear Airlight out and about, and it's a little bit more dressed up. But you can wear it out on your next adventure as well. So we offer Airlight in men's and women's and kids. We've got our quarter-snap, full-zip. The vest is one of my favorite pieces. And for the kids, we also have Airlight in a great full-zip. We're always looking to evolve our line. We want to give our customer new styles and color to really keep things fresh.

[00:01:31.02] When we first get our products, we get our samples, and we take them immediately into the outdoors. We really want to make sure that the product is going to do what we say it's going to do. This is a product we know you love because we have 10,000 five-star reviews telling us how you feel about our Airlight.

[00:01:46.60] "Why did I wait so long? Everyone else in my family had one, but I didn't. The weight of the fabric is perfect for wearing alone or under a jacket when it's colder out. After many, many washes, they look fit and feel as good as the day I bought them. Definitely recommend." I love that one because that, to me, is exactly what we're looking for. Everything that we love about this product is what our customers love about it as well. If you want to see more product stories just like this one, don't forget to hit the Like and Subscribe buttons.

[00:02:13.92] [MUSIC PLAYING]

(DESCRIPTION)

[00:02:14.16] Text: For more product stories and outdoor inspiration visit L L Bean dot com slash explore.