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Freeport, ME, December 16, 2025
L.L.Bean Announces 2026 Retail Expansion Plans and Timing for Flagship Reopening
Eight new stores and a reimagined flagship underscore the brand’s investment in experience, new markets, and connection to the outdoors.
6 Min. Read | Inside L.L.Bean | Current Stories
L.L.Bean, the iconic outdoor lifestyle brand based in Freeport, Maine, today announced plans for major retail expansion in 2026, opening eight new store across the United States. Openings include its first stores in Alabama and Tennessee, and the highly anticipated reopening of its reimagined Flagship Campus in Freeport in the fall.
Known for its in-store shopping experience, retail continues to be a success story for L.L.Bean. All seven of its new store openings in 2025, including its first store in Florida, exceeded expectations and existing comp stores are producing strong year-over-year growth. Its plans for 2026 signal that sustained dedication to retail growth and the in-person experience are an essential part of the company’s omnichannel approach along e-commerce, wholesale, partner and experiential channels.
The company’s planned 2026 retail store openings include:
1. Huntsville, AL – April 2026
2. Glen Mills, PA – May 2026
3. Maple Grove, MN – July 2026
4. Franklin, TN – July 2026
5. Beavercreek, OH – Fall 2026
6. Naperville, IL – Fall 2026
7. Colorado Springs, CO – Fall 2026
8. Ann Arbor, MI – Fall 2026
“We continue to see physical retail as an essential part of our growth strategy,” said Greg Elder, L.L.Bean Chief Retail Officer. “Our 2026 expansion reflects our commitment to reaching more people who share our love for the outdoors. By thoughtfully entering new markets and investing in meaningful, experience-driven stores, we’re purposefully meeting customers where they are and creating more opportunities to connect with L.L.Bean in ways that reflect our values of quality, craftsmanship, and meaningful time spent outside.”
The eight new stores will bring the company’s total to 76 stores nationwide in 21 states. Looking ahead to 2027, L.L.Bean plans to further accelerate its retail expansion with an additional eight to 10 new stores, including first-time stores in new markets in the Midwest and Southeast, further strengthening the brand’s presence in high-growth locations.
The Flagship Re-Boot Project
In Fall 2026, L.L.Bean will unveil its reimagined Flagship Campus in Freeport, Maine. The multiyear Flagship Re-Boot Project was designed to elevate the shopping experience and reinforces the brand’s deep connection and commitment to L.L.Bean’s hometown of Freeport.
Designed in a way that honors the timeless architecture of New England, the wood framed building takes inspiration from the Maine outdoors highlighting natural materials and iconic Maine imagery throughout the store. Built on Main Street, in the same location where L.L. opened his first store over a century ago, the reimagined Flagship will feature:
- A more immersive customer experience and product showcase, featuring a footwear destination inspired by Maine’s mountains and trails
- A bigger and better new multi-tier trout pond, with viewing from all sides
- A stream tank doubled in size, with a fish bubble experience for kids and adults
- Expanded in-store café overlooking Main Street and offering in-store coffee and food for customers
- A new product personalization and customization floor where you can personalize your favorite L.L.Bean products
- A new playful children’s area that is inspired by youth summer camps in Maine and the discovery of the outdoors
- Expanded community engagement opportunities in an enlarged Discovery Park
- Upgraded back-of-house functions that customers won’t see, but will experience in improved operations and service
Once complete, the revitalized Freeport Flagship store will more fully bring the L.L.Bean brand to life by creating an environment that inspires and enables customers to experience the restorative power of being outside, all while continuing to serve as one of Maine’s most visited tourist destinations.
Additional details will be available on specific store openings in 2026. For more news and updates from L.L.Bean, visit Inside L.L.Bean.
About L.L.Bean
L.L.Bean, Inc. is a leading multichannel merchant of quality outdoor gear and apparel. Founded in 1912 by Leon Leonwood Bean, the company began as a one-room operation selling a single product, the Maine Hunting Shoe. Still family owned, Shawn Gorman, great grandson of Leon Leonwood Bean, was named Chairman of the Board of Directors in 2013. While its business has grown over the years, L.L.Bean continues to uphold the values of its founder, including his dedication to quality, customer service and a love of the outdoors. In 2024, L.L.Bean donated over $6.8 million to outdoor and community-enriching organizations focused on increasing access to and inclusivity in the outdoors. L.L.Bean operates 68 stores in 19 states across the United States, along with 25 stores in Japan and 14 stores in Canada, in partnership with Jaytex Group. The 220,000-sq. ft. L.L.Bean retail store campus in Freeport, ME, is open 24 hours a day, 365 days a year and welcomes more than 3 million visitors every year. L.L.Bean can be found worldwide at www.llbean.com, Facebook, YouTube, Pinterest, and Instagram.