Bootmobile History
It’s been a long road to get where we are now. Here’s how a tribute to our most iconic product became an icon in its own right.
2012
The First Bootmobile Hits the Road
Built to commemorate L.L.Bean’s 100th anniversary.
2012
A One-of-a-Kind Car Show
Branded vehicle history is made at the Art Car Campout in Freeport, Maine.
2013
A Second Bootmobile Steps In
Bringing some of our favorite products to people across the country.
2013
In the Footsteps of Champions
The Bootmobile joins the Red Sox championshop parade in Boston.
2017
The Bootmobile Goes International
A new ブート (boot) launches in Tokyo to support L.L.Bean Japan.
2018
On the March Again
Another Red Sox championship, another victory lap for the Bootmobile.
2019
Our Pair of Boots Becomes a Trio
Bootmobile 3.0 is the first to take our L.L.Bean Pop-Up Shop trailer on the road.
2022
A Big Boot in the Big Apple
The Bootmobile is spotted on a Times Square billboard for the launch of our Todd Snyder x L.L.Bean collab.
2022
The Bootmobile Turns 10
We traveled to 10 states in 10 days, celebrating with all our friends along the way.
2025
Good Morning, Sunshine State
We logged our Southernmost road trip ever to celebrate the Grand Opening of our first Florida store, located in sunny Sarasota.