Erwin Penland Adds L.L.Bean to Client Roster
Iconic Outdoor Brand Awards Digital, Retail and Creative Responsibilities to Greenville, SC, Based Full-Service Agency
Greenville, SC, December 3, 2014 – Full-service marketing agency Erwin Penland is pleased to announce that outdoor and apparel retailer L.L.Bean has named it agency of record (AOR). Effective immediately, Erwin Penland will serve as L.L.Bean's agency for digital, retail and creative, and will also assist with marketing strategy.
The account will be led by Erwin Penland's Chief Creative Officer Con Williamson and Chief Client Officer Joe Saracino, along with SVP, Executive Creative Director John Cornette and SVP, Account Director Kat Shafer.
"What we have here is the chance to do amazing work for a classic American brand – how can we not be excited about the opportunity to work with L.L.Bean," Mr. Williamson said. "The best part about this win is that this was a true all-agency effort. Everyone leaned in to play a part because we all love the brand. We couldn't be happier about the road ahead."
Erwin Penland has been tapped to lead digital creative for the world-renowned outdoor apparel and equipment brand. The work will also extend across all channels, including TV, print, retail, out of home, social and more. New creative work is slated to launch this fall.
"Erwin Penland's roots align perfectly with the L.L.Bean brand," L.L.Bean Chief Marketing Officer Steve Fuller said. "We're excited to keep pushing boundaries with a digital creative strategy that keeps us innovating and fresh for our consumers, and we know Erwin Penland can help us do that."
The addition of L.L.Bean to the Erwin Penland roster comes at a time when the agency is bustling with new talent and clients in both the Greenville and New York offices
About Erwin Penland
Helping create success for the people we touch, Erwin Penland builds worlds around brands by seamlessly integrating strategic planning, digital development, content creation and distribution, customer experience and a host of other disciplines. With offices in New York and Greenville, SC, Erwin Penland has earned numerous awards for marketing effectiveness and creative excellence. Its empowering culture, entrepreneurial spirit and commitment to inclusion and collaboration are among the reasons Erwin Penland was named one of the Best Places to Work by Advertising Age. The 425-person firm is part of Boston-based Hill Holliday, one of the nation's largest ad agencies and a member of the Interpublic Group of Companies (NYSE: IPG).