Written by Leon Gorman, grandson of founder Leon Leonwood Bean, this is the first true-to-life account of the nearly century-old retailer. The engaging story candidly reveals Gorman's behind-the-scenes struggles to preserve L.L.Bean's identity, while opening the door to needed change.
Woven throughout are themes that will resonate with readers: how to balance change with tradition, and how to shape a career and a business around bedrock values. Spanning four decades, the story reveals the funny, poignant and often engrossing details of managing the L.L.Bean legacy during the best and worst of times. 288 pages.
Coming in hardcover this fall from Harvard Business School Press, and available at L.L.Bean for $16.98.