A Celebration to Remember

From the crack of the road-race starting gun to the last dazzling fireworks burst, our 100th anniversary celebration was full of shining moments. Thanks to all of you who joined us for four fun-filled days in Freeport.

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CHANNELS: Our Heritage and Values

Attach Quarters to the V-Stay

Attach Quarters to the V-Stay (05:31)

Backstay Blockers

Backstay Blockers (04:10)

Backstay Mock-Ups

Backstay Mock-Ups (04:23)

Boot Top Binding

Boot Top Binding (02:15)

Decorative Stitch

Decorative Stitch (02:55)

Duck Decoys

Duck Decoys (01:51)

Boat and Tote Bags

Boat and Tote Bags (01:29)

Bean Boots by L.L.Bean

Bean Boots by L.L.Bean (02:19)

Fenway Boat & Tote

Fenway Boat & Tote (01:35)

Introducing the L.L.Bean Bootmobile

Introducing the L.L.Bean Bootmobile (02:06)

One Fund Tote

One Fund Tote (01:51)

L.L.Bean Team Rides in the Trek Across Maine

L.L.Bean Team Rides in the Trek Across Maine (03:28)

A Celebration to Remember

From the crack of the road-race starting gun to the last dazzling fireworks burst, our 100th anniversary celebration was full of shining moments.

The fun kicked off on Independence Day with our annual Fourth of July 10K Road Race and Family Fun Run, followed by a Main Street parade with L.L.Bean boots of all sizes – from mini-motorized Bean Boots to the giant, size-747 Bootmobile. The rest of the day was filled with arts and crafts and free concerts in Discovery Park. Country music star Jo Dee Messina capped things off with a concert in our Hunting & Fishing Store.

Day 2 started with a visit from former Red Sox player Rico Petrocelli and Red Sox mascot Wally the Green Monster. The beautiful day was filled with fun outdoor activities as well, including kayaking, archery and stand-up paddleboarding courses from the L.L.Bean Outdoor Discovery School, a kids' bike rodeo and a Boy Scouts camping demo. Everyone cooled down with scoops of Muddy Bean Boots from Gifford's Ice Cream.

Seth Wescott and the folks from Healthy Hometowns joined us at Adventure Park to help get the weekend started with another day of outdoor activities. Maine authors, including Donn Fendler, Lynn Plourde, illustrator Ben Bishop and kids' favorite Chris Van Dusen, stopped by the Flagship Store to sign books and meet readers. Free concerts lit up Discovery Park all afternoon and into the evening.

We closed Main Street for the last day of our hometown celebration for an all-day street festival, filled with local crafts, food and live entertainment for the whole family. Chris Isaak brought the evening to a close with a free concert, and things ended with a bang – our spectacular fireworks show in the summer night sky.

Thanks to all of you who joined us for four fun-filled days in Freeport.