Freeport, ME, April 11, 2017
L.L.Bean Names The VIA Agency AOR
Leading outdoor retailer selects Portland-based ad shop to further advance iconic brand
About L.L.Bean, Inc.
L.L.Bean, Inc. is a leading multichannel merchant of quality outdoor gear and apparel. Founded in 1912 by Leon Leonwood Bean, the company began as a one-room operation selling a single product, the Maine Hunting Shoe. Still family owned, Shawn Gorman, great grandson of Leon Leonwood Bean, was named Chairman of the Board of Directors in 2013. While its business has grown over the years, L.L.Bean continues to uphold the values of its founder, including his dedication to quality, customer service and a love of the outdoors. In the past five years, L.L.Bean has donated over $6 million toward conservation and land stewardship. L.L.Bean operates 34 stores in 16 states across the United States, along with 25 stores in Japan. The 220,000-sq. ft. L.L.Bean retail store campus in Freeport, ME, is open 24 hours a day, 365 days a year and welcomes more than 3 million visitors every year. L.L.Bean can be found worldwide at www.llbean.com, Facebook, Twitter, YouTube, Pinterest, and Instagram.
About The VIA Agency
The VIA Agency is an employee-owned, full-service creative agency that’s dedicated to helping its clients grow their businesses through creativity. Located in Portland, Maine, VIA has helped some of the world’s most recognizable brands and innovative enterprises – such as Unilever, Perdue Farms, and Facebook – create groundbreaking campaigns that reflect their own unique corporate styles. VIA also fundamentally believes in using creativity to drive cultural change and has dedicated its services to numerous humanitarian organizations, including Greenpeace and the United Nations. VIA was named one of Ad Age’s 2016 Best Places to Work and Ad Age’s 2011 Small Agency of the Year. www.theviaagency.com