AGES 4 to 7
After 30+ years of making backpacks, we still love watching kids get their first pack from us. It’s more than just a rite of passage. It’s almost magical. Which is why we design these packs in fun designs and colors to fill their school days with joy – with plenty of room left for their favorite stuffed bear.
Room to Grow
AGES 8 to 12
We get it, kids change fast. Before you know it, they’re coming home with more assignments, bigger books and a new set of interests. That’s why we offer a collection of packs with age-appropriate designs, additional pockets and more tech-friendly features to accommodate every growing need.