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You're Invited to Our
Hometown Celebration

A Tribute to 100 Years on Main Street

Join us for four days of fun right here in our hometown of Freeport, Maine. You won't want to miss a single day of our biggest celebration ever, planned in honor of L.L.Bean's 100th anniversary. Come enjoy a whole host of events for the entire family, including live music, outdoor games, food and our spectacular fireworks display. Be sure to bring your lawn chair for free concerts every evening in L.L.Bean's Discovery Park.

Free Concert: Jo Dee Messina

JULY 4

Kick off the holiday weekend with our 35th Annual Road Race, then watch a traditional Fourth of July Parade march down Main Street – look out for the L.L.Bean Bootmobile! Our free evening concert will feature popular country artist Jo Dee Messina.

  • L.L.Bean 10K Road Race and Freeport Fun Run/Walk
    7:30 a.m. & 9:15 a.m. Memorial Park & Bow Street
  • Fourth of July Parade
    10 a.m., Main Street
  • ★ Free Concert: Jo Dee Messina
    7:30 p.m., Discovery Park
  • Girl Scouts Flag Ceremony
    noon, Discovery Park
  • Kids' Arts & Crafts
    1 p.m.-5 p.m., Kids' Department
  • Free Concerts: Ellis Paul
    3:30 p.m. and 4:45 p.m., Discovery Park

▸ See more July 4 events

Special Red Sox Events

JULY 5

Try something new with free Outdoor Discovery School activities all day long, including kayaking, archery, stand-up paddleboarding and more. Red Sox fans will get the chance to meet Wally and Hall of Famer Rico Petrocelli, see the World Series Trophies and enter to win free tickets.

  • Free Outdoor Discovery School Activities
    10 a.m.-4 p.m., shuttles to Fogg Farm and Lower Flying Point
  • ★ Special Red Sox Events
    11 a.m.-1 p.m., Discovery Lobby & Patio
  • Free Outdoor Concerts: An Evening of Jazz
    5 p.m.-9 p.m., Discovery Park
  • Meet Wally the Green Monster
    11 a.m.-noon, Discovery Lobby & Patio
  • Enter to Win Free Red Sox Tickets*
    *No purchase is necessary, but winners must be present at the time of the drawing
    11 a.m.-1 p.m., Discovery Lobby & Patio
  • Meet Red Sox Hall of Famer Rico Petrocelli and See
    World Series Trophies
    11 a.m.-1 p.m., Discovery Lobby & Patio
  • Sample Muddy Bean Boots Ice Cream
    11 a.m.-1 p.m., Discovery Patio
  • Outing with the Freeport Conservation Trust
    11 a.m.-1 p.m., meet at Main Street entrance
  • Kids' Arts & Crafts
    1 p.m.-5 p.m Kids' Department
  • Bike Demos
    9 a.m.-3 p.m., Puffin Park
  • Bradbury Mountain Bike Ride
    5 p.m.-7 p.m., meet at the Bike, Boat & Ski Store
  • Free Concert: The Fogcutters
    5 p.m.-5:55 p.m., Discovery Park
  • Free Concert: Matt Savage
    6:15 p.m.-7:10 p.m., Discovery Park
  • Free Concert: Portland Jazz Orchestra
    7:30 p.m.-8:45 p.m., Discovery Park

▸ See more July 5 events

Outdoor Games with Seth Wescott

JULY 6

Come play outdoor games with World Champion Snowboarder Seth Wescott, shop our community market and meet Maine authors including kids' favorite Chris Van Dusen. We'll also have free concerts by local and regional artists all afternoon and into the evening.

  • ★ Outdoor Games with World Champion Snowboarder
    Seth Wescott and Healthy Hometowns
    10 a.m.-4 p.m., Morse Street School fields
  • Meet Maine Authors
    10 a.m.-4 p.m., Flagship Store
  • Free Outdoor Concerts
    2 p.m.-9:15 p.m., Discovery Park
  • Meet Slugger from the Portland Sea Dogs
    10 a.m.-4 p.m., Morse Street School fields
  • Farmers' Market
    1 p.m.-5 p.m., Coyote Park
  • Kids' Arts & Crafts
    1 p.m.-5 p.m., Kids' Department
  • Outing with the Freeport Conservation Trust
    11 a.m.-1 p.m., meet at Main Street entrance
  • Free Concerts: Maine Academy of Modern Music Bands:
    Beware of Pedestrians, and Guilty Bystanders
    2 p.m.-3:10 p.m., Discovery Park
  • Free Concert: Putnam Smith Trio
    3:30 p.m.-4:40 p.m., Discovery Park
  • Free Concert: Lissa Schneckenburger
    5 p.m.-6:10 p.m., Discovery Park
  • Free Concert: Jason Spooner Trio
    6:30 p.m.-7:40 p.m., Discovery Park
  • Free Concert: Ryan Montbleau
    8 p.m.-9:15 p.m., Discovery Park

▸ See more July 6 events

Free Concert: Chris Isaak

JULY 7

We'll close Main Street for an enormous all-day street festival with local crafts, food from area non-profits and plenty of live entertainment for the whole family. Make sure to stop by L.L.Bean's Adventure Park for outdoor games and field day fun. Our Hometown Celebration will end with a free Chris Isaak concert, followed by our spectacular fireworks display—don't miss out on these incredible shows.

  • All-Day Street Festival
    10 a.m.-5 p.m., Main Street
  • ★ Free Concert: Chris Isaak
    7:30 p.m.-9 p.m., Discovery Park
  • WATCH OUR SPECTACULAR FIREWORKS DISPLAY
    9 p.m., Freeport
  • Local Crafts
    10 a.m.-5 p.m., Main Street
  • Food Vendors
    10 a.m.-5 p.m., Main Street, Nathan Nye Street, Morse Street School Fields
  • L.L.Bean Adventure Park
    10 a.m.-5 p.m., Morse Street School Fields
  • Special Sidewalk Sales
    All Day, Freeport
  • Local Restaurants: "L.L.Bean Anniversary Specials"
    for $19.12
    Freeport
  • Free Concert: The Yo Yo People
    11 a.m.-11:45 a.m., Kids' Stage, Puffin Park
  • Free Concert: The Tardy Brothers
    noon-12:45 p.m., Kids' Stage, Puffin Park
  • Free Concerts: Dan Zanes
    1:15p.m.-2:15 p.m., 4 p.m.-5 p.m, Kids' Stage, Puffin Park
  • Free Concert: Rick Charette
    2:45 p.m.–3:30 p.m., Kids' Stage, Puffin Park
  • Free Concert: Kenya Hall Band
    11: 15 a.m.-12:10 p.m., Contemporary Music Stage, Main Street Patio
  • Free Concert: Lyle Divinsky
    12:30 p.m.–1:15 p.m., Contemporary Music Stage, Main Street Patio
  • Free Concert: Jerks of Grass
    1:45 p.m.–2:40 p.m., Contemporary Music Stage, Main Street Patio
  • Free Concert: Anna and the Diggs
    3 p.m.–3:55 p.m., Contemporary Music Stage, Main Street Patio
  • Free Concert: Pete Kilpatrick Band
    4:15 p.m.–5:10 p.m., Contemporary Music Stage, Main Street Patio

▸ See more July 7 events

L.L.Bean Bootmobile

EVERY DAY

Help us with our Million Moment Mission L.L.Bean will donate $1 for each moment collected to support the National Park Foundation's programs for kids, up to $1 million. Our Mobile IPad team will be on site to help you share your moment. You can also enter our Get Out(Fitted) Gear Giveaway for a chance to win free gear for your next adventure. Stop by Beanland for all sorts of L.L.Bean games, including the popular Bean Boot Toss, and be sure to bring your camera along for a photo with the L.L.Bean Bootmobile.

  • ★ L.L.Bean Bootmobile
    Flagship Campus
  • Horse-Drawn Wagon Rides
    11 a.m.-4 p.m.; pick up in front of Coffee by Design (Morse Street on July 7)
  • L.L.Bean Historical Photo and Memorabilia Display
    Flagship Campus
  • "Beanland", including a 25-foot Rock-Climbing Wall
    10 a.m.-4 p.m., Moose Park
  • Free Outdoor Skills Clinics
    11 a.m.-3 p.m
  • Free Bean Canteen Engraving with Purchase
    10 a.m.-4 p.m., Main Street Lobby
  • Boat and Tote Stitching Demos
    10 a.m.-2 p.m., Thursday-Saturday, Hunting & Fishing Store
  • L.L.Bean Boot Stitching Demos
    10 a.m.-2 p.m., Thursday-Saturday, Hunting & Fishing Store
  • Food Sampling
    1 p.m.-5 p.m., Home Store
  • L.L.Bear on Campus
    10 a.m.-noon and 3 p.m.-5 p.m.
  • Outdoor Discovery Schools Courses
    9 a.m.-5 p.m., call 1-888-552-3261 for advance registration

▸ See more daily events

Planning a trip to Freeport?
Visit www.freeportusa.com for information on accommodations in the area.