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We Believe

Since 1912, we've believed in the adventure of a life lived outdoors, the promise of a fair deal and the guarantee that everything we make is designed to last.

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CHANNELS: Our Heritage and Values

Guaranteed to Last

Guaranteed to Last (01:40)

Northern Lights at L.L.Bean

Northern Lights at L.L.Bean (01:14)

One Fund Tote

One Fund Tote (01:51)

L.L.Bean Visa Centennial Sweepstakes: Meet Our $1 Million Winner

L.L.Bean Visa Centennial Sweepstakes: Meet Our $1 Million Winner (03:51)

A Celebration to Remember

A Celebration to Remember (01:45)

Introducing the L.L.Bean Bootmobile

Introducing the L.L.Bean Bootmobile (02:06)

Fenway Boat & Tote

Fenway Boat & Tote (01:35)

We believe...

We believe all weather is good weather.

We believe boots are made for walking, and hiking, and jumping, and splashing.

We believe a fair deal is the only deal.

We believe when a customer calls, you answer.

We believe all clothes are play clothes.

We believe nature has all the answers.

We believe true style endures.

We believe in making it right.

We believe Maine is a way of life.

We believe life is an adventure.