†Save 10% on select merchandise purchased from L.L.Bean retail stores, by phone and online at llbean.com or llbeansignature.com. Offer not valid at L.L.Bean Outlets®. Offer may be redeemed by a) clicking any link in promotional email originating with L.L.Bean or L.L.Bean-originated promotional social media posts (including without limitation Facebook and Twitter) or L.L.Bean-originated online advertising posts; b) entering promotional code FALL10 during checkout; or c) presenting promotional coupon to a cashier in stores. Refunds will match the discounted amount on the purchase receipt. Offer applies to merchandise only, excluding numbered, limited-edition 100th anniversary products; shipping charges; return labels; taxes; licenses/stamps; gift cards; repairs; duty; Outdoor Discovery Schools® classes; engraving; monogramming; alterations; gift boxes; select optics; select products at our retail stores and orders in our Direct to Business channel. Not valid on previous purchases or with employee discounts. May not be combined with other percent-off order discounts. Offer valid from Thursday, October 10, 2013, at 12:01 a.m. ET to Monday, October 14, 2013, at 11:59 p.m. ET.