L.L.Bean Signature Pre-Launch Continues with Video, New Preview Items
L.L.Bean Signature, the new collection from L.L.Bean, continued pre-launch activity with a February 16 update of llbeansignature.com. The full collection - including men's and women's apparel and accessories - launches March, 2010.
Special pre-launch sale items currently offered include a women's Textured Pullover ($79), the Saltwash Canvas Tote ($65), the Bean's Heritage Tote ($189) and 100 pairs of the men's Waxed Canvas Maine Hunting Shoe ($129), an update of the 1912 original that was recently featured in GQ magazine. When the limited preview run of 100 pairs sells out, the Downeaster Sport Canvas Bag ($64) will be made available for pre-launch sales. Additional Waxed Canvas Maine Hunting Shoes will be available on March 15.
Also new on llbeansignature.com is a video preview of the men's and women's collections, shot entirely on location in Maine.
L.L.Bean Signature continues the look and practicality of L.L.Bean's almost 100-year history, with a difference – a new fit that wears closer to the body, handsome tailoring and contemporary silhouettes.