L.L.Bean Launches iPhone Game: Moosentration
Free Limited-Edition Game Available Through iTunes App Store
Freeport, ME, July 27, 2009 – L.L.Bean is launching its first-ever iPhone game application, "Moosentration". The free game is a clever twist on the classic Concentration memory card game. This fun but challenging game features three skill levels and 24 game variations with eight picture sets to choose from. Gamers can test their memory skills by matching images hiding behind L.L.Bean branded card tiles. Images include L.L.Bean and Maine iconic items such as L.L.Bean Boots, lighthouses and wildlife critters.
"The Moosentration app is a fun way for L.L.Bean to interact with its customers through mobile technology", said Steve Fuller, L.L.Bean's Chief Marketing Officer. "We're looking forward to learning how our customers respond to this effort".
L.L.Bean has teamed up with Maine software company Blue Ox Technologies and is offering free Moosentration downloads for six months. L.L.Bean's Moosentration iPhone game application is free to all users, and can be downloaded to iPhone and iPod touch devices through the iTunes application store using search term "L.L.Bean". Play the game or learn more online.