L.L.Bean Celebrates Red Sox World Championship with Custom Made Red L.L.Bean Boots Developed Exclusively for Red Sox Team and Staff
L.L.Bean's famous Bootmobile will also be colored red to replicate the Red Sox L.L.Bean Boots and is scheduled to appear in the celebratory parade through Boston this Saturday
Freeport, ME, November 1, 2013 –– Internationally known outdoor retailer L.L.Bean, best known for its L.L.Bean Boots and 100% satisfaction guarantee, is joining in on the fun celebrating the Red Sox victory by giving each Red Sox team member and the staff a pair of specially made red L.L.Bean Boots, designed and fitted exclusively for them in recognition of their win. In addition to being completely red, the boots will feature a unique commemorative logo celebrating their victory. These boots, like all L.L.Bean Boots, will be made by L.L.Bean’s expert boot makers in Maine. These one-of-a-kind boots will be made only for the one-of-a-kind Boston Red Sox and will not be for sale.
“This is our way of congratulating our good friends and longtime partners, the Boston Red Sox, in a way that is uniquely L.L.Bean and uniquely New England,” said Steve Fuller, L.L.Bean Chief Marketing Officer. “Winning the World Series in Boston is an exhilarating and thrilling accomplishment and we want to thank the Red Sox for this, as well as all of the years of enjoyment they have given to the fans of New England and beyond. From one New England icon to another, we want to wish you congratulations on your epic victory in Boston.”
Also in recognition of the Red Sox’s achievement, L.L.Bean is coloring its famous Bootmobile red, to replicate the Red Sox L.L.Bean Boots and for the celebratory parade through Boston.
L.L.Bean and the Red Sox have enjoyed a long-standing partnership working to provide unique opportunities for New Englanders to engage in outdoor activities while feeding their passion for all things baseball. Most recently, L.L.Bean and Fenway Park both shared their 100th anniversary celebrations in 2012.
About L.L.Bean, Inc.
L.L.Bean, Inc. is a leading multichannel merchant of quality outdoor gear and apparel. Founded in 1912 by Leon Leonwood Bean, the company began as a one-room operation selling a single product, the Maine Hunting Shoe. While its business has grown substantially, the company remains committed to the same honest principles upon which it was built – a focus on the customer, continuous product improvement and innovation, respect for people, preservation of the natural environment and a 100% satisfaction guarantee. L.L.Bean products are rigorously tested, guaranteed to last and always shipped free. The 220,000 sq. ft. flagship campus of stores in Freeport, Maine, is open 24 hours a day, 365 days a year and welcomes more than 3 million visitors each year. L.L.Bean can be found worldwide at llbean.com. Join L.L.Bean on Facebook, Twitter and YouTube.