L.L.Bean Debuts One-of-a-Kind Fenway L.L.Bean Boots
Made of the 2012 Fenway Park tarp and not available for purchase, 100 pairs of boots will be given away to baseball fans across Red Sox nation
Freeport, ME, October 2, 2013 –– Today outdoor retailer L.L.Bean revealed the most innovative version of its signature product: the Fenway L.L.Bean Boot. Made of upcycled Fenway Park tarp from the 2012 season, the one-of-a-kind boots will be made to order for 100 lucky Red Sox fans who engage with L.L.Bean on Facebook and other channels.
The opportunity to win begins today, when fans can visit Facebook.com/llbean to share their favorite Red Sox moment for a chance to own a piece of baseball history. Submissions will be received through Sunday, October 20, 2013. Fifty winners will be selected at random and notified on October 21. Additional ways to win – including on campus at select Northeast colleges – will be announced. Follow @LLBean for more details.
Company founder Leon Leonwood (“L.L.”) Bean believed in the reuse of materials long before the concept of “upcycling” came into vogue. The one-of-a-kind L.L.Bean Boots put the rain delay tarp that covered the Fenway Park infield in 2012 – the 100th anniversary year for both Fenway Park and L.L.Bean – to great use as the upper material of the weatherproof rubber-soled boots.
“This project brings together two of L.L.’s favorite things: Bean Boots and baseball,” said Steve Fuller, Chief Marketing Officer for L.L.Bean. “As a season ticket holder, L.L. loved the Red Sox and he would be delighted to see the Fenway tarp put to use in a way that fans can enjoy.”
Originally named the Maine Hunting Shoe, the popular L.L.Bean Boot has seen a variety of style changes since its introduction in 1912, all remaining true to the original and still handcrafted in Maine. Early versions had a red brick sole, reintroduced for the 100th anniversary of L.L.Bean, and today’s collection includes an assortment of styles for women and men such as waxed canvas and shearling-lined leather.
Each of the 100 limited-edition Fenway L.L.Bean Boots will be custom made for lucky recipients at L.L.Bean’s manufacturing facility in Brunswick, ME. To learn more about Fenway L.L.Bean Boots, and for official contest rules, visit L.L.Bean on Facebook.
“These unique boots are just one of the many ways L.L.Bean has demonstrated their innovative spirit throughout our partnership,” said Troup Parkinson, Red Sox Senior Vice President. “From the 100th anniversary tote bags, to the One Fund Tote, to these Fenway L.L.Bean Boots, they continue to highlight new ways of bringing our two New England brands closer.”
Last month, L.L.Bean announced a contribution of $114,000 to the One Fund Boston following the sale of 3,500 limited-edition totes also made from the 2012 Fenway Park tarp. The One Fund Boston totes sold out in just over a day with 100% of profits benefitting the cause.
About L.L.Bean, Inc.
L.L.Bean, Inc. is a leading multichannel merchant of quality outdoor gear and apparel. Founded in 1912 by Leon Leonwood Bean, the company began as a one-room operation selling a single product, the Maine Hunting Shoe. While its business has grown over the years, L.L.Bean still upholds the values of its founder, including his dedication to quality, customer service and a love of the outdoors. L.L.Bean products are rigorously tested, guaranteed to last and always shipped free. In the past five years, L.L.Bean has donated over $6 million toward conservation and land stewardship. The 200,000 sq. ft. L.L.Bean retail store campus in Freeport, ME, is open 24 hours a day, 365 days a year and welcomes more than 3 million visitors every year. L.L.Bean can be found worldwide at www.llbean.com, L.L.Bean Facebook, L.L.Bean Twitter and L.L.Bean YouTube.
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