L.L.Bean to Convert Fayetteville, New York, Outlet Store to Full Retail Store, Bringing the L.L.Bean Catalog to Life for Local Residents
Conversion to a full retail store will double current staff, include a variety of the most up-to-date merchandise and feature outdoor adventures run directly out of the store
Fayetteville, New York, April 30, 2013 – Internationally recognized outdoor retailer L.L.Bean best known for its L.L.Bean Boots and 100% satisfaction guarantee is pleased to announce the conversion of its outlet store in Fayetteville, NY, into a full L.L.Bean retail store. The conversion will be complete on Friday, June 7.
The 100-plus-year-old Maine outdoor gear and apparel outfitter made the decision to convert the outlet store into a full retail store due to the large number of catalog and Web customers in the area and the demonstrated high degree of affinity the local community has for L.L.Bean, its brand and its reputation for providing a stellar customer service experience.
When the conversion is complete on June 7, the 15,000-square-foot store will double its current staff and will feature a great assortment of its most current outdoor gear and apparel, including a new footwear department and a new monogramming department.
One of the more notable additions to the store will be the inclusion of L.L.Bean’s Outdoor Discovery Schools, which will be offering an array of demonstrations, clinics and introductory hands-on activities, including kayaking, all designed to remove the most prominent barriers to participation and make it as easy as possible for people to engage in outdoor activities that inspire L.L.Bean products.
“Converting this store to full retail gives us the ability to offer customers an even better L.L.Bean experience through current merchandise selections, ongoing in-store demonstrations and clinics, enhanced customer service, not to mention hands-on activities like kayaking through our Outdoor Discovery Schools,” said Ken Kacere, Senior Vice-President and General Manager of Retail at L.L.Bean. “The Fayetteville area has a strong and dedicated customer base, as well as abundant opportunities for high-quality outdoor recreation. It’s a great community and an ideal location for one of our full retail stores. We’re excited to be bringing the L.L.Bean catalog to life for our customers in Fayetteville.”
The store will celebrate its transition into a full retail store in conjunction with L.L.Bean’s annual PaddleSports Weekend, June 7 through June 9. PaddleSports Weekend is L.L.Bean’s storewide celebration of kayaking, stand-up paddleboarding and more, featuring great deals on paddling gear, demonstrations, clinics and Outdoor Discovery Schools kayaking courses, all of which will be taking place at the Fayetteville store that weekend.
This will be L.L.Bean’s 19th retail store outside of Maine. During the conversion, the outlet store will operate normally, with no disruption of current store hours. The store is located in the Fayetteville Town Center.
About L.L.Bean, Inc.
L.L.Bean, Inc. is a leading multichannel merchant of quality outdoor gear and apparel. Founded in 1912 by Leon Leonwood Bean, the company began as a one-room operation selling a single product, the Maine Hunting Shoe. While its business has grown substantially, the company remains committed to the same honest principles upon which it was built – a focus on the customer, continuous product improvement and innovation, respect for people, preservation of the natural environment and a 100% satisfaction guarantee. L.L.Bean products are rigorously tested, guaranteed to last and always shipped free. The 220,000 sq. ft. flagship campus of stores in Freeport, Maine, is open 24 hours a day, 365 days a year and welcomes more than 3 million visitors each year. L.L.Bean can be found worldwide at llbean.com. Join L.L.Bean on Facebook, Twitter and YouTube.