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L.L.Bean's Newest Store Opens in Danbury, Connecticut

L.L.Bean's newest store in Danbury, CT, opened Friday, July 13, with over a thousand customers in line waiting to celebrate.

FREEPORT, ME, June 27, 2012 – L.L.Bean, outdoor equipment and apparel retailer, will open its newest store at Danbury Fair, Danbury, Connecticut, at 9 a.m. on Friday, July 13. Everyone who loves the outdoors is invited to the three-day grand opening celebration that promises fun and adventure for the whole family.

  • Friday: gift card giveaway – worth up to $500 – to the first 200 customers.
  • Saturday: kayak giveaway – worth up to $500 – to five lucky customers
  • Sunday: Boat and Tote Bag giveaway – to the first 100 customers.
  • Friday, Saturday, Sunday: L.L.Bean Boots giveaway – guess how many boots are inside a giant display case to win L.L.Bean Boots for the entire family.

Take a photo with L.L.Bean's new Bootmobile – a mobile version of its iconic first product, the L.L.Bean Boot – created for the company's 100th anniversary celebration. This unique biodiesel–fueled vehicle is 13 feet high and over 20 feet long. The Bootmobile is on a national tour throughout 2012, visiting with customers and encouraging them to get outdoors.

“Northern Fairfield County offers abundant outdoor recreational opportunities, and we want to make sure L.L.Bean customers are outfitted with the appropriate apparel, gear and knowledge for their next adventure,“ said Ken Kacere, Senior Vice President and General Manager of Retail. “The L.L.Bean store at Danbury Fair will allow us to provide a broad range of recreational products and hands-on opportunities with our popular Outdoor Discovery Schools to serve our customers in the area.“

Expert instructors from L.L.Bean's Outdoor Discovery Schools will offer FREE on-water kayaking courses during the grand opening weekend. Animal lovers will also enjoy free activities for the entire family, including Live Birds of Prey with Talons!; A Birds of Prey Experience; Zoomobile with Connecticut's Beardsley Zoo; Sea Creatures presented by the Maritime Aquarium at Norwalk; and Feathers, Fur and Scales presented by the Connecticut Audubon Society: Center at Fairfield.

Enjoy free workshops on map and compass navigation, fly tying and essential outdoor knot tying, and don't miss a bear hug from the L.L.Bean mascot, L.L. Bear. For a complete list of free activities and giveaways throughout the weekend, visit http://www.llbean.com/danbury.

The Danbury store is L.L.Bean's second Connecticut retail store and its 18th retail store outside the state of Maine. Store address: Danbury Fair, 7 Backus Avenue, Danbury, CT, 06810. http://www.llbean.com/danbury.

About L.L.Bean, Inc.

L.L.Bean, Inc. is a leading multichannel merchant of quality outdoor gear and apparel. Founded in 1912 by Leon Leonwood Bean, the company began as a one–room operation selling a single product, the Maine Hunting Shoe. While its business has grown over the past 100 years, L.L.Bean still upholds the values of its founder, including his dedication to quality, customer service and a love of the outdoors.

To celebrate the company's centennial, L.L.Bean is reigniting America's passion for the outdoors, with donations of nearly $3 million to organizations that engage young people and their families in outdoor recreation. Over the past 10 years, L.L.Bean has given nearly $26 million to local, state, regional and national conservation, human service, education and arts organizations.

L.L.Bean products are rigorously tested, guaranteed to last and always shipped free The 200,000 sq. ft. L.L.Bean retail store campus in Freeport, ME, is open 24 hours a day, 365 days a year and welcomes more than 3 million visitors every year. L.L.Bean can be found worldwide at www.llbean.com, Facebook, Twitter and YouTube.

Contact Information

For more information on L.L.Bean news items or to arrange an interview with one of our experts (topics range from outdoors to business), contact L.L.Bean Public Affairs at publicaffairs@llbean.com or 207-552-6072.