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L.L.Bean Celebrates 100th Anniversary with a Year-Long Mission in Partnership with the National Park Foundation to Reignite America's Love of the Outdoors

A New Survey Finds Kids Spend Less than an Hour a Day Outdoors

Freeport, Maine, January 18, 2012 – The National Park Foundation, the official nonprofit of America's national parks, and L.L.Bean announced a year-long effort to increase outdoor recreation among families and introduce more children to America's national parks than ever before.

The Million Moment Mission is a program created in celebration of L.L.Bean's 100-year anniversary to provide $1 million in support to the National Park Foundation's "America's Best Idea" program through a national movement to share stories, ideas and photos of outdoor experiences.

This program is launched on the heels of a survey jointly created by L.L.Bean and the National Park Foundation which found that not only are children today not spending as much time outdoors as their parents did, more than a third of parents say they prefer to spend time indoors and 59 percent report that busy schedules often make it a challenge to get outside.

Our founder, Leon Leonwood, believed that spending time outdoors was fundamental to happiness in life. This belief was the guiding principal our company was founded on and still continues to drive us in all we do, 100 years later," said L.L.Bean CEO Chris McCormick. "Through the decades we have received many letters and stories from people sharing their passion for nature and outdoor recreation. In the world we live in today we have the ability to share and influence the conversation in a way we hope will re-ignite America's love affair with the great outdoors and help families pass that passion on to the next generation."

"There is no better way to safeguard our nation's treasures and inspire new generations of outdoor enthusiasts then by introducing a young person to our national parks," said President and CEO of the National Park Foundation Neil Mulholland. Through the America's Best Idea grant program, the National Park Foundation is helping to bring youth from underserved communities into the parks for outdoor excursions year-round, where they will participate in a variety of educational and experiential activities. "We're passing on a legacy to the next generation and we hope individuals will get outdoors, show their support for the national parks, and help L.L.Bean reach their Million Moment Mission."

National Parks – a Year-Round Treasure

According to the National Park Foundation, many people don't realize winter is one the most magnificent times to visit our national parks, with beautiful scenery and smaller crowds. A survey showed slightly more than one in four people (28 percent) say they have never visited a national park. Whether viewing the snowcapped rim of the Grand Canyon, cross-country skiing or snowshoeing in the magical backdrop of Maine's Acadia National Park or enjoying the temperate waters of south Florida's Biscayne Bay - winter is an excellent time to experience the magic of America's national parks in a whole new way. At Yellowstone National Park, for example, just five percent of the annual 3 million visitors come during the winter months, and at Kentucky's Mammoth Cave State Park and many other parks across the country, it's possible to receive a personal guided tour by park rangers who, in the summer, would be hosting tours for large groups.

Making the Most of Winter Outdoor Moments

"One of the barriers to getting outdoors this time of year can simply be the temperatures for many," according to L.L.Bean Outdoor Discovery Schools guide Rob Hutchison. In fact, weather was the number-one reason parents gave for staying indoors. "One of the first things we teach parents in our winter classes is how to layer clothing correctly to be comfortable in any climate," said Hutchison. Research shows that even 15 minutes outdoors a day in the winter months can have tremendous benefits for increased concentration, mood elevation and physical health. Hutchison offers the following advice for busy parents:

  • Discover Something New  Remember the thrill of seeking out a new adventure you had as a child? Your family will be energized when you try a new outdoor recreation experience together or seek out a park you've never tried before. Layer up and schedule a date for an afternoon to explore together. Consider registering your family for one of our L.L.Bean Outdoor Discovery Schools courses. They are a great value and make trying a new sport easy, safe and fun.
  • Find Small Pockets for Outdoor Fun  Even a short 15-minute walk can be an opportunity for physical activity, observation and conversation with your children. While the children may be reluctant to go outside in winter, if you set the example, they'll enjoy it, too.
  • Read and Research  Take advantage of your local nature centers. Winter is a great time to learn about animal habits and habitats. Ignite your child's curiosity and they'll enjoy taking that knowledge with them to the local park or your own backyard.

There is no limit to the number of entries, no minimum purchase, all entries accumulate and entrants can win more than once. People who don't have the card can also enter through the mail, without purchase and residents of all 50 states are eligible. Complete information about the sweepstakes is available on www.llbean.com/1million.

About L.L.Bean, Inc.

L.L.Bean, Inc. is a leading multichannel merchant of quality outdoor gear and apparel. Founded in 1912 by Leon Leonwood Bean, the company began as a one-room operation selling a single product, the Maine Hunting Shoe. While its business has grown over the years, L.L.Bean still upholds the values of its founder, including his dedication to quality, customer service and a love of the outdoors. L.L.Bean products are rigorously tested, guaranteed to last and always shipped free. In the past five years, L.L.Bean has donated over $6 million toward conservation and land stewardship. The 200,000 sq. ft. L.L.Bean retail store campus in Freeport, ME, is open 24 hours a day, 365 days a year, and welcomes more than 3 million visitors every year. L.L.Bean can be found worldwide at www.llbean.com, L.L.Bean Facebook, L.L.Bean Twitter and L.L.Bean YouTube.

About Barclaycard US

Headquartered in Wilmington, DE, Barclaycard US creates customized, co-branded credit card programs for some of the country's most successful travel, entertainment, retail, affinity and financial institutions. The company employs 1,300 associates. For more information please visit www.barclays.com.

Barclaycard, part of Barclays Retail and Business Banking division, is a leading global payment business that helps consumers, retailers and businesses to make and accept payments flexibly, and to access short-term credit when needed.

The company is one of the pioneers of new forms of payments, and is at the forefront of developing viable contactless and mobile payment options for today and cutting edge forms of payment for the future. It also issues credit and charge cards to corporate customers and the British government. Barclaycard partners with a wide range of organizations across the globe to offer their customers or members payment options and credit.

Barclaycard operates in the United States, Europe, Africa and the Middle and Far East. For further information about Barclays, please visit www.barclays.com.

Contact Information

For more information on L.L.Bean news items or to arrange an interview with one of our experts (topics range from outdoors to business), contact L.L.Bean Public Affairs at publicaffairs@llbean.com or 207-552-6072.