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Save 10% on select merchandise purchased from L.L.Bean Retail Stores, by phone and online at llbean.com. Offer not valid at L.L.Bean Outlets®. Offer may be redeemed by entering promotional code "LABORDAY" during online checkout, mentioning the code to a representative during phone orders or presenting promotional coupon to a cashier in stores. Refunds will match the discounted amount on the purchase receipt. Offer applies to merchandise only, excluding numbered, limited-edition 100th anniversary products; shipping charges; return labels; taxes; licenses/stamps; gift cards; repairs; duty; Outdoor Discovery Schools® private lessons and custom adventures; engraving; monogramming; alterations; gift boxes; select boats; select optics; firearms; select products at our retail stores and orders in our Direct to Business channel. Not valid on previous purchases or with employee discounts. May not be combined with other percent-off or dollar-off order discounts. Offer valid from Thursday, August 28, 2014, at 12:01 a.m. ET to Monday, September 1, 2014, at 11:59 p.m. ET.

 
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L.L.Bean Fly-Fishing Instructor Macauley Lord Receives Federation of Fly Fishers Lifetime Achievement Award

Past Winners Include Lefty Kreh, Joan Wulff, Mel Krieger and Others

Freeport, Maine – Macauley “Mac” Lord has been given the highest distinction in the fly-casting world, the prestigious Lifetime Achievement Award from the Federation of Fly Fishers. The award recognizes those who have made significant contributions to the world of fly-casting instruction.

Throughout his fly-casting instructional career, Mac has always had an acute interest in developing and teaching techniques that simplify the sport, thus making it as easy as possible for people to get involved with fly fishing. Mac has been instrumental in teaching both beginners and expert anglers the techniques and tips that enable them to expand their fly-fishing horizons. In addition, Mac helped build a program that has trained and tested fly-casting instructors in more than 36 countries.

“Mac inspires his students and co-instructors to be better not only at casting and catching, but he also teaches them the importance of being good stewards of the environment,” said L.L.Bean Outdoor Discovery Schools’ Fly-Fishing and Wingshooting Supervisor Chuck Willey. “He works tirelessly at being an overall ambassador of fly fishing.”

Mac is also an accomplished author, having written the L.L.Bean Fly-Casting Handbook(Lyons Press, 2007), as well as dozens of articles for magazines such as American Angler, Fly Fisherman and Saltwater Fly Fishing. His words, like his instruction, show beginners and experts alike how to take their skills to the next level, focusing on many of the little casting techniques that incrementally lead to the whole of being more successful on the water.

The award was presented earlier this year during the annual Federation of Fly Fishers’ festival in West Yellowstone, Montana. Mac joins an esteemed roster of past recipients including Lefty Kreh, Joan Wulff, Mel Krieger and others.

About L.L.Bean, Inc.

L.L.Bean, Inc. is a leading multi-channel merchant of quality outdoor gear and apparel. Founded in 1912 by Leon Leonwood Bean, the company began as a one-room operation selling a single product, the Maine Hunting Shoe. While its business has grown substantially, the company remains committed to the same honest principles upon which it was built a focus on the customer, continuous product improvement and innovation, respect for people, preservation of the natural environment and a 100% satisfaction guarantee. The 220,000 sq. ft. Flagship campus of stores in Freeport, Maine is open 24 hours a day, 365 days a year and welcomes more than three million visitors each year. L.L.Bean can be found worldwide on www.llbean.com.

Contact Information

Mac McKeever, 207-552-6078, emckeever@llbean.com and on Twitter @LLBeanHuntFish.