Maine Company Expands Its Outdoor Offerings to Pennsylvania Customers
Freeport, ME – July 23, 2008 – L.L.Bean, Inc., America's trusted source for outdoor apparel, equipment and customer service for more than 95 years, announced its decision to expand in Pennsylvania with the development of a Philadelphia store. The Maine outfitter plans to open in Fall 2009.
Planning is currently underway for a new 32,000 square foot Outdoor Lifestyle Store at the Uptown Worthington development in Malvern, being developed by O'Neil Properties Group.
"It's very exciting to be expanding in the Philadelphia market," said Chris McCormick, President and CEO of L.L.Bean. "We have a strong and enthusiastic customer base here, and there are abundant opportunities for high-quality outdoor recreation. We are pleased to be part of the Uptown Worthington project which has some very interesting environmental features and where 30% of the space will be dedicated to trails, streams, walking and biking paths."
As part of L.L.Bean's commitment to environmental sustainability, the store will be built to U.S. Green Building Council's LEED (Leadership in Energy and Environmental Design) standards. The Malvern location will be L.L.Bean's 11th green store, incorporating the creative use of recycled and reclaimed materials as well as state of the art energy efficient heating, cooling and lighting systems.
"Our Outdoor Lifestyle Stores are much more than simply retail stores. Each store has an Outdoor Discovery Center built into it, allowing L.L.Bean and outdoor enthusiasts to experience clinics, demonstrations and learning events all year long," said Ken Kacere, L.L.Bean's Senior Vice President of Retail. "They also serve as the headquarters for our popular Outdoor Discovery Schools, where expert instructors offer "Walk-On Adventures"—introductory hands-on experiences in such sports as kayaking and fly fishing, providing customers an opportunity to learn about the activities that inspire L.L.Bean products. The outdoor space at Uptown Worthington will provide a showcase for these activities."
Bean's newest store will employ approximately 125 people and offer a selection of high quality outdoor gear and apparel including hiking, fly-fishing, kayaking and camping products.
L.L.Bean made the decision to expand its retail presence into the Philadelphia market as part of its broader retail expansion strategy. This will be the outfitter's third store in Pennsylvania; the company opened in Center Valley in 2006 and is planning to open in Pittsburgh in November of this year. The Maine-based merchant has plans to operate over forty stores by 2012.